Integrated Marketing Communications Manager

OPPO; Milano; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading smartphone manufacturer based in Milan is seeking a motivated Marketing Professional to lead pan-European go-to-market projects and optimize marketing campaigns. You will be responsible for aligning strategies with stakeholders, conducting consumer research, and enhancing brand visibility. Candidates should have a bachelor's degree in marketing and at least 3 years of relevant experience in a marketing or media agency, with strong communication skills in English and Chinese. This position offers a dynamic work environment in the tech industry.

Competenze

• 3+ years' experience in a Creative, Media or Marketing agency, or relevant client-side experience.
• Proven ability to execute both online and offline campaigns.
• Comfortable with tight deadlines and changing requirements.

Mansioni

• Lead the planning and execution of go-to-market projects for launch campaigns.
• Ensure plan & strategy alignment with stakeholders.
• Conduct research to inform the go-to-market strategy.
• Write agency briefs and manage project progress.
• Optimize the use of marketing resources for brand visibility.

Conoscenze

KPI-led campaign execution

Proactiveness

Detail-oriented

Strong communication skills

Ability to work in multinational environments

Formazione

Bachelor's degree in marketing or Communication related subject

Descrizione del lavoro

About the job

OPPO is a global pioneer in innovative technology with a relentless purse for aesthetic perfection. At OPPO, we are committed in creating cutting-edge technologies that empower people in an increasingly connected world. Being the 5th largest smartphone manufacturer in the world, today OPPO operates in over 40 countries with an extensive global network of 6 research institutes, 4 R&D centres, 1 global design hub, and more than 40,000 employees. We are now looking for a passionate, motivated individual to join our team and make pivotal impacts to OPPO’s European business via strategic group accounts and direct channels.

The ideal candidate will be a results-driven marketeer with a broad understanding of how to deliver a successful KPI-led campaign, with a demonstrable passion and skill set to deliver results. Industry experience within smartphone or consumer electronics brand is a plus.

Responsibilities :

• Lead the planning and execution of pan-europe 360 degree go-to-market projects for launch campaigns, as well as brand and product marketing activations.
• Ensure plan & strategy alignment with all stakeholders within the Europe Region and Italian team.
• Conduct research, including consumer mapping and target audience analysis, to inform the go-to-market strategy.
• Write agency briefs, support the pitch management process and follow up with project progress.
• Represent and convey OPPO brand and product values to external agencies.
• Optimize the use of marketing resources, ensuring campaigns are strategically planned to enhance brand visibility and support the creation of a premium brand image.
• Proactively plan ahead, demonstrating strong forward-thinking capabilities and problem solving skills.
• Monitor external channels, such as media, blogs, and forums, to identify emerging trends and analyze competitor activities.
• Track and evaluate key KPIs and metrics, using data-driven insights to continuously improve campaign performance.

Requirements :

• Bachelor’s degree in marketing or Communication related subject.
• 3+ years’ experience in a Creative, Media or Marketing agency, or relevant client-side experience
• Proven ability to execute both online and offline campaigns, with a focus on digital and an understanding of how PR fits alongside the marketing mix
• Detail-oriented, self-driven to take initiative, with a desire to help people adapt to various changing and complex environments
• Ability to work in diverse multinational environments
• Consumer electronics and tech industry experience preferred
• Is proactive - enjoys taking responsibility and making things happen
• Is organised - able to juggle multiple projects simultaneously while managing essential administrative work and reports
• Comfortable with tight deadlines and ability to handle changing requirements
• Strong communications skills, both verbal and written in English and Chinese

We are reviewing applications on a rolling basis, so don’t hesitate—send in your application as soon as possible!