Global Marketing Manager, CT Imaging

Bracco Group; Milano; Ibrido; EUR 80.000 - 110.000; Tempo pieno

Descrizione del lavoro

A leading healthcare diagnostics firm is looking for a Global Marketing Manager for CT Imaging in Milan. The role involves shaping and executing global marketing strategies, managing product portfolios, and collaborating with regional teams to drive market growth. Candidates must have a significant background in marketing within the medical imaging sector and a strong customer orientation. A degree in a relevant field and fluency in English are essential. Opportunities for international travel are included.

Servizi

Diversity and inclusion initiatives

International travel opportunities

Collaborative work environment

Competenze

• Minimum 7-10 years of experience in pharmaceutical, healthcare, medical device, or life sciences sectors.
• At least 5 years in international marketing roles with expertise in Medical Imaging.
• Willingness and ability to travel internationally.

Mansioni

• Lead the development and implementation of the Global CT Modality Marketing Plan.
• Define compelling product messaging and positioning strategies.
• Manage the A&P budget to support marketing initiatives.
• Build strong relationships with Scientific Societies and healthcare providers.
• Identify and champion new initiatives to enhance the product portfolio.

Conoscenze

Customer orientation

Market insight

Cross-functional integration

Process optimization

Fluency in English

Formazione

University degree in Marketing, Business Administration, Biomedical Engineering or related fields

Advanced degree preferred

Descrizione del lavoro

Global Marketing Manager, CT Imaging page is loaded## Global Marketing Manager, CT Imagingremote type: Hybridlocations: ITA - Milano - Via Egidio Follitime type: Full timeposted on: Posted Yesterdaytime left to apply: End Date: February 13, 2026 (30+ days left to apply)job requisition idBracco is an international Group active in the healthcare sector and a leader in diagnostic imaging. The Group’s main products are contrast agents sold in over 100 countries, both directly and indirectly through branches, joint ventures and license and distribution agreements.The Global Marketing Manager, CT Imaging plays a pivotal role in shaping and executing the Modality Marketing Plan on a global scale. Acting as the strategic bridge between global and local marketing efforts, this role is responsible for translating the CT Modality Plan into actionable initiatives that drive growth, enhance market share, and create long-term value. The position is instrumental in defining and executing the global product and portfolio strategy, including product positioning, roadmap input, and lifecycle management.**Main Responsibilities**Strategic Planning & Execution* Lead the development and implementation of the Global CT Modality Marketing Plan in alignment with the overarching Modality Strategic Plan.* Identify key opportunities for product differentiation, value creation, and market expansion.Brand Positioning & Messaging* Define compelling product messaging and positioning strategies, ensuring alignment from strategy to execution.* Collaborate with Global Marketing Centers of Excellence to develop impactful marketing assets and training materials.Budget & Performance Management* Manage the A&P budget to support marketing initiatives and ensure timely execution.Global & Regional Collaboration* Co-develop the CT Country Marketing Plans with regional teams, tailoring global strategies to local market needs.* Provide strategic guidance and support for local implementation of global initiatives.Stakeholder Engagement* Build strong relationships with Scientific Societies, Key Opinion Leaders (KOLs), and healthcare providers to reinforce the portfolio’s value proposition.* Gather and analyze market intelligence to inform product positioning and competitive strategy.**Innovation & Portfolio Development*** Identify and champion new initiatives to enhance the product portfolio and respond to evolving market dynamics.* Support the Global Modality Director in leading cross-functional committees and strategic processes.**Skills & Competencies*** University degree required; advanced degree preferred (Marketing, Business Administration, Biomedical Engineering, or related fields).* Minimum 7-10 years of experience in the pharmaceutical, healthcare, medical device, or life sciences sectors, with at least 5 years in international roles with a strong focus on marketing strategy. Proven expertise in Medical Imaging is essential.* Strong customer orientation and market insight, skilled in cross-functional integration and process optimization.* Highly capable of navigating diverse, multicultural environments with a global perspective.* Encourages open, collaborative communication across hierarchies; leads by example with a proactive, “can-do” attitude and with a passion for continuous learning and growth.* Navigates ambiguity with confidence and drives results through influence and engagement.* Fluent in English, both written and spoken.* Willingness and ability to travel internationally.If you meet the requirements of this opportunity and would like to join an international group working to improve patients' lives, apply now!At Bracco, we believe in the values of diversity and inclusion. We respect and celebrate the diversity of our people and their experiences, ensuring a fair opportunity for all.***We are #Bracco #JoinUs***Improve people’s lives by shaping the future of prevention and precision imaging. This is our purpose.Our work impacts millions of people all over the world. Not least the more than 4,000 Bracco colleagues who work to improve lives every single day. That is quite a responsibility and something we proudly embrace.***We are the Bracco Group!***