Direct to Consumer Marketing Specialist

Advantage Home Care; Piemonte; Ibrido; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A reputable home care agency in Piemonte seeks a Direct-to-Consumer Marketing Specialist to drive growth through community-centered engagement and outreach. This field-based role requires strong communication skills and self-motivation, focusing on building trust and converting leads into clients. Compensation is competitive, with a flexible office location and significant travel involved.

Servizi

Earned Time Off

Medical Benefits

Dental Insurance

Life Insurance

Weekly paychecks

Performance Bonuses

Room for advancement

Competenze

• Experience in sales, marketing, or community outreach.
• Strong communication and interpersonal skills.
• Self-motivated and comfortable working independently.
• Organized and familiar with CRM tools.

Mansioni

• Serve as a local brand ambassador.
• Conduct door-to-door outreach and attend community events.
• Educate families on care options and guide them toward enrollment.
• Track all leads and meet KPIs.
• Collaborate with intake and recruitment teams.

Conoscenze

Sales experience

Community outreach

Strong communication skills

Self-motivated

Organizational skills

Strumenti

CRM tools

Descrizione del lavoro

About our company

About our company: Advantage Home Care is a leading provider of non-medical home care services, dedicated to empowering individuals with disabilities to live safely, healthily, and independently in the comfort of their homes. With a proud history dating back to 1980, Advantage Home Care has been a trusted partner to Midwestern families for over four decades, delivering high-quality home care services to the neediest population.

Description of the role

The Direct-to-Consumer (D2C) Marketing Specialist is a key driver of growth at Advantage Home Care, responsible for acquiring new clients and caregivers through direct, community-centered engagement. This field-based role focuses on building trust, increasing brand visibility, and converting relationships into active business. Through grassroots outreach, local networking, and consistent follow-up, the D2C Marketing Specialist ensures our services remain top-of-mind for families and community partners seeking high-quality home care.

Responsibilities

• Serve as a local brand ambassador, actively promoting Advantage Home Care’s services in assigned communities.
• Conduct door-to-door outreach, attend health fairs and local events when approved, and engage with family-selected caregivers (BYOC) and potential clients.
• Educate families on care options, provide marketing materials, and guide them toward enrollment.
• Track all leads and activity in CRM or designated tools; meet KPIs including calls, visits, referrals, and conversion rates.
• Collaborate closely with intake and recruitment teams to ensure seamless hand-offs and client onboarding.
• Address misconceptions, overcome objections, and personalize outreach using regional knowledge.
• Assist in identifying and resolving any issue, dissatisfaction, or problem that a client or caregiver may be experiencing.
• Dedicate 75% of work time to forward-facing, growth-focused activities.
• Other duties as assigned and deemed appropriate by management.

To be successful in this role

• 75% in the Field: Actively engaging with prospects and community partners most of the week.
• Strong Community Presence: Building trust through consistent, weekly visits in assigned regions.
• Lead Conversion: Generating referrals and turning them into active clients and caregivers.
• Organized Follow-Up: Tracking outreach and staying on top of every lead.
• Team Collaboration: Partnering smoothly with intake and recruitment for follow-through.

Preferred qualifications

• Experience in sales, marketing, or community outreach.
• Strong communication and interpersonal skills.
• Self-motivated, goal-driven, and comfortable working independently in the field.
• Organized with experience using CRM tools and managing follow-up preferred.
• Knowledge of local community dynamics and grassroots marketing tactics.

Our workplace culture

• This position is 75% travel oriented.
• Standard office hours (8:00 am – 5:00 pm); this position is up to full time depending on availability and need.
• Pay rate: Negotiable.
• Office Location – Negotiable.

Equal Employment Opportunity Statement

It is the policy of Advantage Home Care not to discriminate against any applicant for employment, or any employee, because of age, color, sex, disability, national origin, race, religion, or veteran status.

Benefits

• Earned Time Off
• Medical Benefits, Dental, Life Insurance
• Weekly paychecks
• Competitive Pay
• Fun, Lively, and Family work environment
• Performance Bonuses
• Room for advancement

About the Job

Pay:

• $17-$18 per hour

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus pay