Digital Marketing Specialist

Morgan McKinley; Milano; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading HR technology firm is looking for a Digital Marketing Specialist to join their Marketing team in Milan on a 12-month contract. The role involves planning, executing, and optimizing B2B digital marketing campaigns while collaborating with global teams. The ideal candidate has 1-2 years of experience in digital marketing, strong organizational skills, and fluency in both Italian and English, with additional skills in Spanish being a plus. This dynamic and impactful role offers the opportunity to work in a process-driven environment.

Competenze

• 1–2 years of experience in digital marketing, ideally in a B2B environment.
• Strong organisational and project management skills.
• Proactive, detail-oriented, and comfortable in a fast-paced environment.

Mansioni

• Support the planning and execution of digital marketing campaigns.
• Monitor campaign performance and provide actionable insights.
• Coordinate with internal stakeholders to gather requirements.

Conoscenze

Organisational skills

Project management

Stakeholder management

Fluency in Italian

Fluency in English

Digital marketing tools

Strumenti

CMS

CRM

Analytics platforms

Email automation tools

Descrizione del lavoro

Title: Digital Marketing Specialist

Location: Milan, Italy

Department: Marketing

Contract: Full-time, 12 months

About the Role

Morgan McKinley has partnered with a HR technology software company who is seeking a proactive and highly organised Digital Marketing Specialist to join their dynamic Marketing team in Milan on a 12-month contract. This role is ideal for someone early in their digital marketing career who thrives in a process-driven environment, works effectively with cross-functional stakeholders, and is passionate about delivering impactful marketing initiatives.

The successful candidate will support the planning, execution, and optimisation of multiple digital marketing programs, with a focus on B2B campaigns across the Italian market. You will collaborate closely with global and regional teams, ensuring all marketing activities are delivered on time and to a high standard.

Key Responsibilities

• Support the planning and execution of digital marketing campaigns across channels such as email, paid media, social, and web.
• Manage end-to-end processes to ensure campaigns run smoothly, accurately, and on schedule.
• Coordinate with internal stakeholders (Marketing, Sales, Creative, Product, Analytics) to gather requirements and align on deliverables.
• Monitor campaign performance, prepare reports, and provide actionable insights for optimisation.
• Assist with content localisation and asset management for the Italian market.
• Ensure all marketing materials adhere to brand guidelines and operational standards.
• Contribute to project management activities including timelines, documentation, and process improvement.

Requirements

• 1–2 years of experience in digital marketing, ideally in a B2B environment.
• Based in or near Milan, Italy; able to commute to the office as needed.
• Strong organisational and project management skills, with the ability to handle multiple tasks and deadlines.
• Excellent stakeholder management and communication skills.
• Proactive, detail-oriented, and comfortable working in a fast-paced environment.
• Fluency in Italian and English required.
• Spanish language skills are a strong plus.
• Experience with digital marketing tools (e.g., CMS, CRM, analytics platforms, email automation tools) is beneficial.