Digital Content Marketing Manager

Farmina; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading fashion brand in Milano is seeking a Digital Content Marketing Manager to drive the creation and execution of digital content across various platforms. The ideal candidate will manage digital content for e-commerce, support brand strategy, and maintain brand consistency while working collaboratively with the marketing and e-commerce teams. A strong background in digital marketing, proficiency in Adobe Creative Cloud, and fluency in both Italian and English are essential. This role offers opportunities for growth in a dynamic environment.

Servizi

Contractual Supplementary Pension Plan

Contractual Healthcare

Employee discount on company product purchases

Competenze

• Solid experience in digital content marketing or similar roles.
• Hands-on experience with Adobe Creative Cloud.
• Ability to manage multiple projects in a fast-paced, international environment.

Mansioni

• Manage digital content across website, email marketing, and social media.
• Ensure brand consistency and quality execution across digital platforms.
• Collaborate closely with the E-commerce team on content and conversion strategies.

Conoscenze

Digital content marketing experience

Understanding of digital ecosystems

Adobe Creative Cloud proficiency

Fluent in Italian and English

Strumenti

Salesforce Marketing Cloud

Salesforce Commerce Cloud

Descrizione del lavoro

Harmont & Blaine is an upper‑premium brand with an Italian soul and a strong international vocation. The brand was founded in Naples in 1986 from the passion of four founding brothers, embracing the philosophy of a total casual look for men, women, and children. Lively and casual, characterized by color and creativity.

From then until today, Harmont & Blaine and its iconic Blaine dachshund – the brand's distinctive symbol – have achieved solid international expansion that, season after season, continues to advance thanks to a clear identity and brand image, marked by the playful and positive vibes of the Italian lifestyle and an unmistakable Mediterranean appeal: values encapsulated in the brand slogan, Vivere a Colori.

The brand is currently distributed in 54 countries, with 90 mono‑brand stores, 87 corners and department stores, as well as a digital and e‑commerce presence.

YOUR FUTURE AT HARMONT & BLAINE

If you're enterprising, dynamic, ambitious, and love a challenge, Harmont & Blaine could be a significant opportunity for your career. You'll join the Digital Marketing team, contributing to the effective management of the e‑commerce channel and Digital Marketing activities.

YOUR ROLE

The Digital Content Marketing Manager is responsible for driving the creation, execution, and optimisation of digital content across owned, paid, and third‑party platforms. The role ensures brand consistency, high‑quality execution, and effective storytelling across international markets, supporting both brand and commercial objectives.

The role reports directly to the Marketing Director and works in close collaboration with the E‑commerce Manager, E‑commerce Team, CRM Manager, and Social Media Coordinator.

This is an individual contributor role with no direct reports. The position operates independently while leveraging the support of an external graphic designer for more operational and executional design activities.

KEY RESPONSIBILITIES

Digital Content & Brand Execution

Plan, develop, and manage digital content across website, email marketing, social media, paid campaigns, and marketplaces.

Ensure consistent brand identity, visual language, and tone of voice across all digital touchpoints.

Support the evolution of digital storytelling in line with brand strategy and seasonal priorities.

Contribute to UX and content optimisation to improve engagement.

Website & E‑commerce Content

Manage homepage, landing page, and key commercial content updates.

Work closely with the E‑commerce Director and team to support conversion and merchandising objectives.

Produce and adapt assets using Adobe Creative Cloud and Salesforce Commerce Cloud.

Execute multilingual email marketing campaigns via Salesforce Marketing Cloud.

Collaborate with the CRM Manager on customer journeys, segmentation, and content alignment.

Manage editorial planning, design, scheduling, and deployment of newsletters.

Partner with the Social Media Coordinator/Manager to align content and campaign priorities.

Support the creation of assets for organic and paid social media.

Marketplaces & Third‑Party Platforms

Adapt content for platforms such as Zalando and El Corte Inglés.

Manage post‑production, resizing, and upload of digital assets.

REQUIRED SKILLS & EXPERIENCE

• Solid experience in digital content marketing or similar roles.
• Strong understanding of digital ecosystems (website, email, social, paid, marketplaces).
• Hands‑on experience with Adobe Creative Cloud.
• Experience with Salesforce Marketing Cloud and Salesforce Commerce Cloud, or equivalent platforms.
• Ability to manage multiple projects in a fast‑paced, international environment.
• Fluent in Italian and English (written and spoken).
• Additional languages are a plus, with Spanish considered a strong nice to have.

OTHER SKILLS

• Precision, reliability, and detail‑oriented.
• Analytical and problem‑solving skills.
• Ability to work in a team and collaborate with different company functions.
• Deadline management and ability to work in complex and dynamic environments.
• Excellent communication and interpersonal skills, including with international stakeholders.
• Proactive in improving related processes.

WHAT WE OFFER

• Join an inclusive company enjoying international expansion and oriented towards innovation.
• Join an organization where you will have the opportunity to interact with both highly experienced professionals as well as collaborative and stimulating operational peers.
• Opportunity for professional growth and development in the Digital Marketing area.

COMPENSATION

The compensation package will be determined based on the candidate's experience and seniority, applying the CCNL Textile Clothing Fashion (Industry) agreement.

WELFARE

• Contractual Supplementary Pension Plan
• Contractual Healthcare
• Employee discount on company product purchases

Don't wait any longer!

If you think you have the right mix of passion and talent, send us your CV and join Harmont & Blaine and its Italian lifestyle with a Mediterranean feel!

We celebrate diversity and inclusivity: we do not discriminate based on ethnicity, gender, age, or other factors. This job ad is open to candidates of both sexes (Laws 903/77 and 125/91) and to people of all ages and nationalities (Legislative Decrees 215/03 and 216/03).