CRM Campaign Manager

Luxottica; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading eyewear company in Milan is seeking a CRM Campaign Manager to oversee customer relationship management initiatives. The ideal candidate will have extensive experience in CRM and digital marketing, focusing on delivering personalized customer experiences and driving engagement across multiple channels. This role offers competitive benefits, including health insurance and flexible work arrangements.

Servizi

Flexible work conditions

Health insurance coverage

Employee special offers on eyewear

Corporate shareholding program

Well-being initiatives

Competenze

• 6-8 years of experience in CRM, digital marketing, or consumer engagement roles.
• Previous experience in team management or supervision.
• Strong understanding of CRM platforms and customer data.

Mansioni

• Coordinate the planning and execution of CRM campaigns.
• Track KPIs such as open rates and customer retention.
• Enhance customer journeys and loyalty programs.

Conoscenze

CRM platforms

Customer data interpretation

Campaign automation tools

Leadership skills

Analytical mindset

Communication skills

MS Excel

PowerPoint

Formazione

Bachelor’s degree in Marketing, Business, or Communications

Descrizione del lavoro

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If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions ), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa ), as well as a network that offers consumers high-quality vision care and best‑class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network) , and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn!

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible!

Your role

We are looking for a CRM Campaign Manager who will play a key role in managing and executing customer relationship management initiatives for EssilorLuxottica most iconic brand. This role ensures that CRM campaigns are aligned with brand strategy, deliver personalized customer experiences, and drive engagement, loyalty, and sales across multiple channels.

Main responsibilities:

CAMPAIGN MANAGEMENT

• Coordinate the planning, execution, and monitoring of CRM campaigns (email, SMS, RCS, direct mail, etc.) for the brand.
• Ensure campaigns are geo-targeted and tailored to local market needs.
• Collaborate with creative teams to deliver brand-consistent messaging.

DATA & INSIGHTS

• Work with analytics teams to track KPIs such as open rates, click-through rates, conversions, and customer retention.
• Provide regular reporting and insights to optimize CRM strategies.
• Support data capture initiatives in-store and online to enrich the CRM database.

CUSTOMER EXPERIENCE

• Partner with retail teams to support store-related communications (openings, events, services).
• Assist in the rollout of clienteling tools that empower store associates to engage customers directly.
• Ensure CRM activities enhance customer journeys and loyalty programs.

CROSS-FUNCTIONAL COLLABORATION

• Liaise with global and regional CRM teams to align strategy and best practices.
• Coordinate with marketing, e-commerce, and retail teams to integrate CRM into broader campaigns.
• Support special projects focused on innovation and acceleration initiatives.

Main requirements:

• Bachelor’s degree in marketing, Business, Communications, or related field.
• 6-8 years of experience in CRM, digital marketing, or consumer engagement roles.
• Previous experience in team management or supervision (even small teams).
• Strong understanding of CRM platforms, customer data, and campaign automation tools.
• Analytical mindset with the ability to interpret data and translate insights into actions.
• Excellent communication, leadership, and organizational skills.
• Passion for fashion, retail, and consumer brands — ideally with eyewear or lifestyle experience.
• Advanced knowledge of MS Excel, Powerpoint, along with general understanding of other analytical tools

What’s in it for you

In EssilorLuxottica, you are not defined just by your job title. Each career adventure is unique; have a glimpse of some of the benefits you will enjoy as a successful candidate:

• Access to our cutting-edge learning platform, Leonardo, and personalized development programs to help you grow professionally and personally.
• Enjoy flexible work conditions, health insurance coverage, ticket restaurants, internal rooftop canteen
• Join the Corporate Shareholding Program “BOOST” an opportunity to share in the company’s success and directly benefit from EssilorLuxottica’s growth.
• Access special offers for employees on a vast range of eyewear, eye care products, and fashion apparel, so you can enjoy our world‑class brands firsthand.
• Enjoy our “Disconnect Program” a holistic approach to work‑life balance, including initiatives for mental health, yoga, jogging sessions, and more, designed to help you recharge and stay healthy.

Our recruitment process may vary; If you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application.

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.