Brand Manager Rare Tumors Italy

The businesses of Merck KGaA, Darmstadt, Germany; Roma; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading biopharmaceutical company in Italy is seeking a Marketing Manager to develop integrated marketing strategies and manage patient support programs. The ideal candidate has over 5 years of relevant experience, strong analytical skills, and a deep knowledge of the local healthcare system. This role offers opportunities for personal development in a dynamic work culture.

Servizi

Opportunities for personal development

Inclusive and diverse working culture

Competenze

• 5+ years experience in marketing or closely related role.
• Launch experience required, previous sales experience beneficial.
• Deep knowledge of the local Healthcare system.

Mansioni

• Develop and implement integrated marketing strategies.
• Create localized messaging aligned with global brand positioning.
• Analyze market trends to identify growth opportunities.

Conoscenze

Marketing experience

Analytical skills

Project management

Communication skills

Fluency in English

Formazione

BSc or higher in marketing/communication/business

Strumenti

MS Office

Descrizione del lavoro

Work Your Magic with us! Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors.
We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN).
At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for.

Key Responsibilities will include:

• Develop and implement integrated marketing strategies across digital and traditional channels
• Create localized messaging and campaign content aligned with global brand positioning>
• Support launch readiness through market research and competitive analysis
• Analyze market trends and customer insights to identify growth opportunities and refine targeting
• Collaborate with sales and market access teams to develop effective promotional materials and digital tools
• Manage patient support programs and educational initiatives within allocated budget.
• Plan and execute presence at key congresses annually, maximizing impact through integrated activities
• Extensive experience in data-management & business insights to track campaign performance using digital analytics, adjust strategies based on results, monitoring performance & cost expenditure
• Ensure compliance of all marketing activities while driving brand growth objectives
• Lead cross-functional brand planning workshops and performance reviews
• Scientific acumen to cross-collaborate with Medical department in supporting patient activities on a local level

Who you are:

• +5 years experience in marketing or other relevant role in the rare disease or closely related pharmaceutical industry
• Launch experience required, previous sales experience beneficial
• Deep knowledge of the local Healthcare system
• Strong analytical skills to interpret market data and research findings to inform strategic decisions
• Sound project management skills, with the ability to manage distinct and complex requirements, prioritize and execute
• Excellent communication and presentation skills, with the ability to engage effectively with diverse stakeholders
• Strong sense of urgency, and proven ability to organize, and prioritize for execution and completion
• Demonstrable drive for high performance and results
• Ability to leverage required technical tools efficiently (e.g., MS Office)
• BSc or higher in marketing/communication/ business related degree or similar
• Fluency in English

What we offer:

We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work your magic and champion human progress!

Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!