Brand Content Manager - Alfa Romeo Brand

Stellantis; Torino; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading global mobility company is seeking a Brand Content Manager for the Alfa Romeo Brand in Torino, Italy. In this role, you will develop comprehensive advertising campaigns to enhance brand image and achieve business objectives. The ideal candidate will have strong leadership skills, creativity, and a background in project management, alongside fluency in English. You will work collaboratively with multiple teams, manage budgets, and analyze campaign effectiveness to drive improvements.

Competenze

• Strong leadership and accountability skills.
• Ability to manage projects with creativity and initiative.
• Fluent in English with intercultural competence.

Mansioni

• Develop and manage 360° brand content campaigns.
• Coordinate production processes and manage budgets.
• Analyze effectiveness through KPIs and propose improvements.

Conoscenze

Teamworking

Leadership

Project management

Fluent in English

Creativity

Digital Strategy

Descrizione del lavoro

Stellantis is a leading global mobility player guided by a clear mission: to provide freedom of movement for all through distinctive, appealing, affordable and sustainable mobility solutions. Our Company's strength lies in the breadth of our iconic brand portfolio, the diversity and passion of our 300,000 people, and our deep roots in the communities in which we operate.

We are looking for a Brand Content Manager - Alfa Romeo Brand

Job description

As a member of the Alfa Romeo Brand Content team, the Brand Content Manager actively contributes to achieving business objectives and enhancing brand image through the development of 360° advertising campaigns for the Alfa Romeo Brand and its products. These campaigns cover all communication channels to reinforce brand positioning and ensure image and value consistency, playing an active role in shaping the future chapters of the Brand.

The Brand Content Manager works closely with the Marketing Office team, as well as with Brand Communication, Product, and Regional/Country Marketing teams.

Key responsibilities:

• Develop stand-out brand content projects across 360° channels, ensuring alignment with brand values and working collaboratively with cross-functional teams at global, regional, and country levels.
• Manage all operations related to 360° campaign production: from creative briefing to final validation, including agency and production house coordination, stakeholder approval management, project planning, governance and procurement processes, rights clearance, and all the needed approvals. Participation in key production phases and presence during shoots when required.
• Support the Brand Communication team by delivering content and assets (videos, presentations, and other materials) for key events.
• Manage the brand content budget, including obtaining necessary approvals and optimizing the use of allocated resources.
• Monitor the effectiveness of developed content through advertising impact studies, brand image analysis, commercial testing, and digital/social KPIs. Propose and define improvements or new actions based on insights.
• Oversee and coordinate related international brand content activities.

PROFILE BACKGROUND

• Teamworking, leadership and accountability
• Initiative, innovation, curiosity & creativity and with a project management approach suitable for advertising communication activities
• Agility (responsiveness, management of emergencies & priorities) and enthusiasm
• Ability to manage agencies and the approval and delivery flow involving several stakeholders
• Intercultural open-mindedness
• ATL, Social Media, Digital
• Brand Content productions background
• Sales & Marketing
• Fluent in English
• Supplier management

At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.

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