Behavioral Economics Specialist

KRUK Italia S.r.l.; La Spezia; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading market research firm in Italy is looking for a Behavioral Specialist to plan and execute research activities focusing on customer behaviors and motivations. The role necessitates extensive collaboration with various departments to validate insights and develop business strategies. Ideal candidates will have at least 1.5 years of experience in growth marketing or behavioral science, with strong analytical skills and proficiency in tools like Excel and Power BI. Candidates should excel in communication and problem-solving, with a sensitivity to diverse perspectives.

Competenze

• 1.5+ years of experience in a relevant role such as Behavioral Specialist or Growth Marketing.
• Experience in conducting qualitative and quantitative research independently.
• Ability to analyze results and generate business recommendations.

Mansioni

• Plan and execute research activities for various departments.
• Investigate customer behaviors and motivations.
• Present research findings and create informational repositories.

Conoscenze

Behavioral Science knowledge

Data analysis

Team collaboration

Communication skills

Problem-solving

Copywriting

Proficiency in English (B2)

Formazione

Degree in Business, Psychology, Sociology or related fields

Strumenti

Excel

Power BI

Figma

Miro

Descrizione del lavoro

Which will be your role and responsibilities?

• You will plan and execute research activities, employing different methods to generate insights for multiple stakeholders, including Operations, Marketing and E-Commerce departments, and make better decisions for our customers.
• You will investigate customer behaviors, needs and motivations to validate the impact of our initiatives.
• You will select rigorous information sources, interpret results and data, and extrapolate conclusions from the academic world to the business world.
• You will collaborate with colleagues and managers on research projects to solve problems with data.
• Find innovative AI solutions.
• You will present research findings and create a repository with such information.
• You will create sets of potential interventions to validate the insights gathered through the Research phase.
• You will define hypotheses, design, and run experiments (A/B testing, multiple variable tests, etc.) and analyze the results identifying relevant correlations, patterns and behaviors.
• You will design, program and run simple statistical and econometric models to identify key relationships between variables.
• You will conduct client segmentation to identify and categorize clients based on behavioral criteria, helping tailor strategies.
• You will participate in behavioral related conferences and events to stay informed about the latest market trends, ensuring our company remains at the forefront of industry developments.

What do we expect from you?

Knowledge And Technical Skills

• 1.5+ years of experience in carrying out a role such as Behavioral Specialist, Growth hacking or growth marketing.
• Education in Business, Psychology, Sociology, Market research, Consumer Behavior, Marketing (and related fields).
• Knowledge of Behavioral Science (for instance, frameworks, methodologies, biases and heuristics, etc.) or contributing to product experimentation, interpreting behavioral outcomes, and iteration based on results.
• Ability to conduct both qualitative and quantitative research independently, analyze results and generate business recommendations. Ability to use Excel or Power BI and tools such as Figma and Miro.
• Experience in writing/copywriting: applying behavioral tactics to advertising writing, refining messages, CTAs, or tone to better align with users' motivations and the cultural context.
• Excellent communication and presentation skills.
• Proficiency in English (B2 level).

Soft Skills

• You have the sensitivity to provide constructive advice to other teams, and to adapt the way you give recommendations according to your interlocutor, making them effective.
• You have experience working in teams, and you get colleagues from other departments to see you as an ally and not an enemy.
• You can naturally position yourself as an expert in a subject in front of your colleagues, getting them to trust your advice and recommendations.
• You have the ability to empathize with customers, critically evaluate both your own work and that of others and see things from their perspective. This allows you to understand and anticipate how the customer might perceive and feel about the service or product.
• You can identify, analyze, and solve complex problems by thinking creatively and critically, developing innovative solutions that address the root causes rather than just the symptoms.