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Paid Media Executive
Job summary
A lively fashion brand seeks a Paid Search Executive to join their Digital Marketing Team in London. You will be responsible for executing and optimizing Paid Search strategies across various markets, working closely with internal stakeholders to drive revenue and meet KPIs. The ideal candidate will have a strong analytical mindset, experience in digital marketing, and be comfortable managing substantial budgets.
Benefits
Qualifications
- Paid Search experience.
- Experience managing Google Performance Max campaigns.
- Knowledge of AdWords scripts and product feed manipulation.
Responsibilities
- Implement and manage Paid Search campaigns effectively.
- Ensure PPC campaigns are optimized per best practices.
- Conduct regular keyword research and analysis.
Skills
Tools
The Team
We're Karen Millen. Since 1981 we've been a household name and trusted brand. We're known for elevated style and our reputation for fabric, finish, quality, and detail speaks for itself. Our love for fashion revolves around long-lasting, luxurious designs that can effortlessly slip into an established wardrobe at an attainable price point.
Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we're not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM, and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.
The Role
We are looking for a passionate and talented Paid Search Executive to support the Digital Marketing Team in our central London office for Karen Millen. This role will report into the Senior Paid Search Manager. You will be responsible for executing the Paid Search strategy across the brands.
What you will be doing?
We are seeking a Paid Search Executive who can implement and manage Paid Search activity effectively. You will collaborate with the Senior PPC Manager to execute and optimize Paid Search strategies, ensuring campaigns meet KPIs. You should be capable of managing a substantial digital budget, reacting swiftly to trends to generate sessions and revenue by acquiring new customers and retargeting core audiences. A can-do attitude, analytical mindset, attention to detail, excellent communication, and interpersonal skills are essential. The role requires daily performance monitoring and close collaboration with stakeholders across marketing, trading, finance, insights, IT, eCommerce, and platform providers.
Responsibilities include:
- Planning, implementing, optimizing, and managing paid search and shopping campaigns for various markets.
- Ensuring PPC & YouTube campaigns are optimized per best practices.
- Managing bids via automated solutions.
- Using Google Editor and Microsoft Ads Editor.
- Managing PPC accounts profitably within target ROI.
- Achieving KPIs consistently.
- Growing existing PPC accounts through continuous campaign build-outs.
- Conducting regular keyword research, analysis, and reporting.
- Aligning paid search activities with wider digital strategies.
- Providing regular campaign reports and analysis.
- Performing competitor analysis and reporting.
- Managing shopping accounts with third-party feed providers and GMC.
- Staying updated on industry trends and opportunities.
- Building relationships across departments to ensure relevant messaging.
- Auditing accounts for best practices.
- Monitoring trends and collaborating with internal teams on key categories and products.
More about you
- Paid Search experience
- Proficiency in Google Ads and Microsoft Ads
- Experience with Google Analytics and Merchant Center
- Experience managing Google Performance Max campaigns
- Knowledge of AdWords scripts, product feed manipulation, and bid strategies (desired)
- Strong analytical skills and data manipulation for insights
- Experience with bid management platforms (advantageous)
- Experience in retail brands, preferably fashion (desired)
- Proficiency in Microsoft Office, especially Excel
- Highly numerate and commercially aware
- Organized, process-driven, detail-oriented
- Customer-centric thinking
- Self-motivated and enthusiastic
- Ambitious and resilient in challenging environments
- Team player with cross-functional collaboration skills
- Ability to meet tight deadlines
PACCT Values
Please note our PACCT Behaviours:
- Passion - Positivity, commitment, can-do attitude
- Agile - Embrace change, act quickly, stay flexible
- Commercial - Trust instincts, make bold decisions, use data
- Creative - Think outside the box, bring new ideas, take initiative
- Team - Support and appreciate each other as one team
Why Join Us?
- Participation in share schemes
- Flexible core hours
- Health and wellbeing benefits
- Up to 40% discount across brands
- Vibrant social calendar
- Global offices with a lively, inclusive culture (some are dog-friendly!)
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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