Jobs in Telford, United Kingdom

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

This remote role is part of our UK team and requires candidates to be based in the United Kingdom, working local business hours GMT/BST. While the primary client base is in the UK, there are also some international clients.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

1. Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs.

   1. Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment.
   2. Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
   3. Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals.

2. Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period.

   1. Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting.
   2. All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD).

3. Project Management: Strategists are responsible for ensuring that their planned strategy is executed.

   1. Use of the project management tool Asana is required.
   2. Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client.
   3. Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards.

4. Internal and External Communication: Strategists are the main interface between our clients and our team.

   1. Strategists are expected to proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients.
   2. Strategists should communicate any roadblocks, opportunities for account growth, and any moments of change on clients accounts.

5. Reporting: Strategists are expected to regularly report to clients the progress and impact of their strategy.

   1. Bi-weekly meetings with the client.
   2. Monthly reports.
   3. Quarterly reports.
   4. 2 Bi-Annual business review presentation.

• A proven track record of success around implementing SEO principles and content strategy.
• Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics.
• Strong Communication skills: comfortable client facing and owning relationships with key stakeholders.
• Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools.
• Proven organisational, project, and time management skills.
• Genuine enthusiasm for digital marketing, SEO and Content.
• Must have agency experience.
• Must have B2B tech and/or SaaS experience.

1. NSM Attainment: 100%.
2. MRR Retainment: 96%.
3. CSAT > 4.2.
4. Upsells / Cross-sells / Referrals.

We have a set living wage at Directive; This position is bonus eligible.

Benefits to Support the Whole Person:

Mental - Access to certified therapists through Spring Health, Headspace & Wellhub.

Time Off - Unlimited PTO, Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1).

Financial - Pension, through Royal London. 5% employee and 4% employer contributions.

Bonus - Annual bonus based on tenure, which scales in total amount over time.

Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

As a remote-first company, you’ll have the ability to work from anywhere in the US. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Mexico.

This role has the opportunity to operate 100% virtually from your home office.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.