Jobs at KFC in United Kingdom

Role: Ecommerce Account Manager

Department/Team: Activation

Role Objective

This role is designed to lead the planning and execution of Commerce media activations as part of our agency group Mindshare. The role is responsible for supporting buys executed via retail media networks, with a strong focus on Grocery partners advertising across Citrus and Criteo Sponsored Product Self-Serve platforms.

About the role

The Manager, Commerce Activation role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their retail expertise to deliver excellence in biddable retail media platforms. They will ensure seamless integration of performance-led retail media efforts into a holistic commerce strategy, delivering best-in-class results for clients.

This role will work as a member of a cross-functional team and inform, shape, and implement the most advanced performance-led strategies and solutions to unlock new growth opportunities across retail media ad ecosystems, for a number of our CPG clients including Weetabix and Yoplait.

This role will partner with our clients to translate their business objectives into campaign strategies, ensure collaboration across biddable channels to maximize client outcomes, and leverage data and tools to drive effective optimizations based on campaign parameters. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Responsibilities:

• Overseeing Citrus and Criteo Sponsored Product media activations across grocery retailers.
• Executing campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retailer agnostic bid management technologies such as Pacvue or Skai.
• Maintaining excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape.
• Ensuring ongoing campaign compliance to GroupM established guidelines and best practices.
• Driving forward the incorporation of cross-channel testing and optimization strategies.
• Preparing performance reports on a fortnightly, monthly, and quarterly basis, delivering campaign insight and optimization opportunities.
• Synthesizing key data points, identifying trends, and recommending activities to maximize business results and deliver an optimal customer experience.
• Addressing technical issues with media campaign serving.
• Staying up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search and programmatic within the retail media ecosystem.
• Managing reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.
• Managing offshore resource in completing a number of activation tasks.

About you

• Experience in campaign management and optimization on Citrus and Criteo Sponsored Product Self-serve platforms.
• Understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
• Some understanding of how different media channels work together and retail partners’ advertising ecosystem.
• Strong drive to understand the retail landscape and latest trends in Commerce Media.
• Experience with retail bid management platforms, ideally Pacvue.
• Experience with digital shelf tools such as Data Impact, Profitero, Gradient or similar.
• Experience managing a direct report.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Strong experience with data management and analysis.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.

Excellent project-management skills; able to coordinate projects across multiple teams and functions.

What we can offer you

• A strong salary commensurate and in-line with relevant experience.
• 25 days annual leave and your birthday day off.
• Ongoing internal and external training opportunities.
• Flexible working.
• The opportunity to attend industry conferences and awards nights.
• Career and personal progression.
• Private Healthcare.
• Excellent pension matching structure.

About Mindshare

Mindshare is a leading global marketing and media services network with billings in excess of £23 billion worldwide. We work with some of the most famous businesses and brands in the UK – such as Unilever, Ford, KFC, Marks & Spencer and TK Maxx. The Mindshare network consists of 116 offices across 86 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

Our approach

Our ambition is to drive Good Growth for our clients. Good Growth is about delivering growth that is enduring and is considerate of people and planet. Media is a powerful force, and we need to be mindful of the responsibility that it brings. We help our clients make better decisions by ensuring we use media in a trusted, inclusive and sustainable way. We recognize that in order to drive Good Growth, we need to place people at the heart of everything we do. Understanding people, not demographics allows us to place media meaningfully into their lives.

Good Growth is a big ambition – one which inspires change for the industry but also for our agency and we achieve this through our values of Energy, Empathy and Impact.

Working for Mindshare

Our brilliant people allow us to deliver our ambition. We invest heavily in their development to ensure they are progressing and thriving wherever they work in our business. We also think inspiration for our staff is key and our pinnacle and flagship event of the year, Huddle, connects people, opinions and perspectives across borders and is all about learning something new and participating.

Committed to Diversity & Inclusion

We have a big dream at Mindshare, to become the most inclusive place to work in the country! This will take time but the whole agency is passionate about making it a reality. To support this, we currently have 8 Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, 0Borders, ADAM and Working Parents. These groups hold the agency to account for making progress and, along with our Mental Health Allies, design and lead events and initiatives that help us create a welcoming environment to all and a place where everyone can be their most confident self.