Web and Appstore Marketing Manager - Associate

JPMorgan Chase & Co.; City of Westminster; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading financial services firm is seeking a Web and Appstore Marketing Manager in the United Kingdom. This role is focused on optimizing customer journeys and driving acquisition across web and app store platforms. Responsibilities include managing Conversion Rate Optimization initiatives and ensuring compliance with accessibility standards. The ideal candidate will bring strong experience in web experimentation, excellent communication skills, and familiarity with content management systems. This position involves collaboration with various stakeholders and aims to enhance overall performance across digital platforms.

Qualifications

• Strong experience in managing and delivering web and app store experiments.
• Excellent communication skills for effective stakeholder collaboration.
• Proven ability to manage multiple projects simultaneously.

Responsibilities

• Coordinate and deploy Conversion Rate Optimization Initiatives.
• Own and manage experiment roadmap for the website and app stores.
• Ensure compliance with accessibility standards.

Skills

Web experimentation

Communication skills

Project management

CMS familiarity

Cross-functional teamwork

Tools

JIRA

Job description

Overview

As a Web and Appstore Marketing Manager you will be responsible for optimizing the customer journey and driving acquisition across web and app store platforms. This role works cross-functionally to improve conversion, ensure accessibility, maintain documentation, and support SEO and campaign strategies.

Responsibilities

• Coordinate and deploy Conversion Rate Optimization Initiatives – Collaborate with Head of Growth Marketing to plan, deploy, and analyze experimental changes to the website and app store aimed at improving customer conversion rates.
• Own and manage experiment roadmap – Utilize analytical tools and research to construct and manage an ongoing experimentation roadmap for the marketing website and app stores.
• Accessibility Compliance – Partner with the Accessibility team to ensure the website UI is fully compliant with accessibility standards and best practices.
• Documentation Management and Maintenance – Maintain comprehensive and up-to-date documentation of the website's user interface, including design changes and compliance records.
• Performance Monitoring – Monitor and report on page performance metrics across both web and app store platforms, identifying trends and opportunities for improvement.
• Product Page & Store Listing Management – Develop and manage custom product pages and store listings across Appstore and Google Play, ensuring alignment with acquisition campaigns and strategies.
• SEO Collaboration – Work closely with the SEO Manager to ensure web and app store pages are indexing highly on search engines and large language models (LLMs). Coordinate web updates and deployment of new content to support SEO objectives. Strong organizational skills and attention to detail.

Qualifications

• Experience ideating, delivering, and implementing results from web and Appstore experiments.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously, collaborating with several stakeholders.
• Familiarity with content management systems (CMS) and website optimization tools.
• Ability to work effectively in a cross-functional team environment.

Preferred Qualifications

• Experience in digital marketing, web management, or app store optimization.
• Experience with workflow management tools such as JIRA.
• Familiarity with SEO and AIO best practices.
• Experience of working in a highly regulated industry.