VP of Marketing and Communications

Euromonitor; Greater London; Hybrid; GBP 100,000 - 130,000; Full time

Job summary

A leading data analytics firm is seeking a Vice President of Marketing & Communications to define and lead its global strategy. The successful candidate will be responsible for driving brand growth and executing detailed marketing operations. You will manage a high-performing team while influencing key business decisions and ensuring alignment across multiple regions. This role is well-suited for someone with extensive experience in B2B marketing and proven leadership skills. Competitive salary and excellent benefits are offered.

Benefits

Competitive salaries

Enhanced healthcare

Generous holiday allowances

Flexible working hours

Training and development opportunities

Qualifications

• Progressive senior marketing leadership experience in the B2B space.
• Demonstrated success influencing at C-suite or executive leadership level.
• Proven track record of building marketing strategies that support commercial growth.

Responsibilities

• Define and lead global marketing and communications strategy.
• Drive brand awareness and differentiation.
• Lead a high-performing global marketing team.

Skills

B2B Marketing Leadership

Data-driven Performance Optimisation

Stakeholder Management

Brand Development

Communication Skills

Education

Degree in Marketing or related field

Job description

About Euromonitor

Euromonitor International leads the world in data analytics and research into markets, industries, economies and consumers. We provide truly global insight and data on thousands of products and services; we are the first destination for organisations seeking growth. With our guidance, our clients can make bold, strategic decisions with confidence.

Purpose of the role

We are seeking an accomplished, results-driven Vice President of Marketing & Communications to define and lead our global marketing and communications strategy. Reporting to the Chief Commercial Officer, you will be a key member of the leadership team, shaping business decisions through market insight, strategic leadership, and constructive challenge.

You will lead and develop a high-performing team across marketing, communications, and events, with clear accountability for performance and outcomes. Working in close partnership with Commercial, Product, and other senior leaders, you will deliver a unified, data-led approach that strengthens brand reputation, accelerates market share growth, and drives measurable revenue impact.

Key accountabilities

Strategicmarketingexecution

• Set and execute the global marketing and communications strategy, aligned to business priorities and Euromonitor’s long-term vision.
• Drive brand awareness and differentiation, measuring impact and market reach.
• Lead the growth marketing operating model, driving scalable acquisition, retention, and revenue growth across the full customer lifecycle.
• Set and oversee go-to-market strategy and execution for products and services, ensuring strong commercial alignment and measurable results.
• Own marketing operations strategy, including budgeting, technology stack, process optimization, and performance measurement, ensuring efficiency, scalability, and alignment with overall business objectives.
• Leverage data and analytics to drive continuous functional optimisation, ROI and innovation.

Regional and local enablement

• Develop a global framework that enables regional and local teams to execute effectively against shared OKRs and business objectives.
• Set the optimal balance between global, regional, and local priorities, ensuring consistency and protecting brand integrity.
• Equip regional and local leaders with the tools, insights, and governance needed to adapt messaging, campaigns, and channels for maximum local impact.

Teamleadership &budgetmanagement

• Lead, inspire and grow a high-performing, commercially oriented, global marketing team providing clear strategic direction and focus.
• Foster cross-team and cross-functional collaboration, particularly with Sales, Product, Consulting, and Research.
• Own marketing budget allocation to maximise ROI and strategic impact.

Brandauthority&thoughtleadership

• Ownand evolve Euromonitor’s brand presence, positioning us as a market and thought leader.
• Represent marketing at C-suite/leadership forums to ensure marketing is embedded in strategic decision-making.
• Direct C-Suite engagement for high-profile media and content opportunities.
• Own global communications, events, digital (SEO, PPC, email, social media, etc.), brand, and content marketing strategies across all channels, ensuring alignment, consistency, and presence that reinforces brand leadership and drives commercial objectives.

Scalable revenue growth

• Lead demand generation, account-based marketing (ABM), and campaign strategies to build and convert a high-quality pipeline in partnership with Sales, accelerating cycles and revenue growth.
• Own product marketing strategy, including positioning, messaging, and go-to-market execution, to accelerate adoption, revenue, and market differentiation.

Partnership and insights sharing

• Partner with leadership across key functions to align marketing with business objectives.
• Build and manage high value relationships with external partners, agencies, and stakeholders.
• Ensure effective collaboration with HR on internal communications and engagement.
• Support strategic insight generation to inform marketing and business strategy.
• Translate client feedback, competitive insights, and emerging trends into actionable improvements and innovative marketing strategies.

Skills, knowledge and experience

• Progressive senior marketing leadership experience in the B2B space, including leading multi-regional teams within a global, matrixed organisation with a deep understanding of regional and local market execution.
• Demonstrated success influencing at C-suite or executive leadership level, driving strategicalignmentand contributing to enterprise decision-making.
• Proventrack recordof building and executing marketing strategies that directly support commercial growth, brand elevation, and market expansion.
• Experience leading large-scale transformation orrepositioning initiatives, ideally across multiple geographies and stakeholder groups.
• Deep knowledge of growth marketing, brand leadership, anddata-driven performance optimisation at scale.
• Exceptional leadership and team development capabilities, with evidence of building high-performing, commercially oriented teams with a particular emphasis on building trust, advocacy, empowerment and fostering collaboration
• Strong internal and external stakeholder management skills, with experience partnering with product, sales, finance,technologyand external agencies to deliver business-wide outcomes.
• Outstanding communication and influencing ability, including executive-level presentation and media engagement.
• Future-focused strategic thinker, witha track recordofleveragingemergingtechnologies and evolving marketing models to drive competitive differentiation.
• Experience managing significant budgets and optimising marketing ROI at enterprise level.
• Evidence of accountability for measurable commercial impact (e.g. supporting revenue growth, client retention, market share gains).
• Knowledge of the market research industry a plus.

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Why work for Euromonitor?

Our Values:

• We seek individuals who act withintegrity
• We look for candidates who arecuriousabout the world
• We feel that as a community, we’re strongertogether
• We seek toenable people to feelempowered
• We welcome candidates who bring strength indiversity

International:not only do we have a very multinational workforce in each office but we communicate across our 16 offices worldwide on a daily basis.

Hardworking and sociable:our staff know how to work hard and know also how to enjoy themselves! We pride ourselves on creating an appropriate work-life balance, with flexible hours and regular socialising including frequent after work meet ups, summer and Christmas parties and a whole range of other groups to be involved with.

Committed to making a difference:We believe that people are looking for something worthwhile in a company beyond the workplace. Our extensive Corporate Social Responsibility Programme gives each member of staff two volunteering days a year in addition to holidays. It gives all new starters a donation amount on joining us which they can give to a charity of their choice. It sees us reaching out into the local community with our mentoring, group volunteering, and fundraising initiatives as well as supporting international charities through our website sales, matching staff sponsorship fundraising, and carbon offsetting all our flights.

Excellent benefits:we offer competitive salaries, enhanced healthcare and pensions, plus generous holiday allowances, hybrid working and, in many offices, a Core Hours policy allowing flexible start and finish times to each day.

Opportunities to grow:we offer extensive training and development opportunities at all levels. The vast majority of our Managers and Directors have been promoted from within and many have moved across departments as well as upwards. We pride ourselves on identifying and rewarding talent.

Equal Employment Opportunity Statement:Euromonitor International does not discriminate in employment on the basis of race, colour, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organization, or other non-merit factor.