Vice President of Growth Marketing

GRAITEC Italy; United Kingdom; On-site; GBP 90,000 - 130,000; Full time

Job summary

A leading global software provider is seeking a Vice President of Global Growth Marketing to drive customer acquisition and retention strategies across international markets. This senior leadership role requires over 10 years of progressive growth marketing experience, with a proven track record in scaling teams and delivering results. The ideal candidate will possess strong analytical skills and expertise in digital marketing, enabling the execution of integrated campaigns to enhance brand positioning globally.

Qualifications

• 10+ years in growth marketing with 5 years in a leadership role.
• Experience in scaling global marketing teams across multiple regions.
• Expertise in demand generation across various channels.

Responsibilities

• Lead the development and execution of marketing strategies.
• Drive customer acquisition, engagement, and retention.
• Manage global marketing budgets effectively.

Skills

Growth marketing

Data-driven decision making

Digital marketing

Leadership

Communication

Tools

HubSpot

Salesforce

Job description

About Graitec Group

Founded in 1986, Graitec is a global leading Building Information Modeling (BIM) provider helping its architectural, engineering, construction and manufacturing customers to CREATE, SIMULATE, FABRICATE and MANAGE all the data of their projects. The company drives growth through three complementary activities: Value Added Reseller of Autodesk, Bluebeam and other software solutions; Software developer with a suite of products; Services including training, consulting and support with a focus on customer satisfaction. Graitec has more than 700 talents across 13 countries, serving over 100,000 customers worldwide and ranking in the Top 5 Autodesk partners globally. The team is known for accountability, agility and customer centricity, with significant investment in Research & Development.

About The Team Hiring

As Graitec continues to transform, we are seeking a highly skilled and experienced leader to accelerate the growth of our Graitec Software business worldwide. This position will shape and execute our global growth marketing strategy, driving the strategic direction of Graitec’s IP software solutions and services across regions. The Vice President of Global Growth Marketing will build and lead a high-performing international team, develop innovative marketing programs, and ensure consistent brand positioning and demand generation globally. This leadership role requires deep knowledge of software growth, exceptional communication, and a proven track record of delivering results on a global scale.

Overview

The Vice President of Global Growth Marketing will lead the development and execution of marketing strategies that drive customer acquisition, engagement and retention across international markets. The role requires a visionary leader with experience scaling growth in SaaS, using data-driven insights, digital channels, and product-led strategies to accelerate global revenue.

Role Responsibilities

Global Growth Strategy

• Develop and execute a comprehensive growth marketing strategy aligned with Graitec’s global business objectives and revenue targets.
• Identify and prioritize high-growth markets and segments, tailoring strategies to regional needs while maintaining global consistency.
• Drive strategic initiatives that position Graitec as a leader in the AEC software industry worldwide.
• Collaborate with executive leadership to define long-term growth goals and translate them into actionable marketing plans.
• Work with strategic partners to align joint growth strategies and investment.

International Demand Generation

• Design and oversee integrated marketing campaigns across paid media, SEO, content, email, social, and events to generate qualified leads globally.
• Implement account-based marketing (ABM) for enterprise-level customers.
• Ensure campaigns are localized for language, culture, and regional compliance.
• Continuously optimize lead generation and conversion rates using data-driven insights and testing.

Solution-Led Growth

• Partner with Product, Product Marketing and Go-To-Market teams to create engagements that drive adoption, upsell and retention.
• Collaborate with the Software Solution Team to execute onboarding and engagement programs that enhance customer satisfaction and lifetime value.
• Leverage product usage data to identify growth opportunities and inform marketing strategies.

Sales Development Representative (SDR) Practice

• Oversee the global SDR organization responsible for qualifying inbound and outbound leads and driving SQLs.
• Define SDR strategy, processes and KPIs to align with marketing and sales objectives.
• Implement best practices for lead handoff, pipeline acceleration and conversion optimization.

Data & Analytics

• Define and own global marketing KPIs, including CAC, LTV, churn, pipeline contribution, conversion rates and ACV/TCV from marketing programs.
• Establish robust reporting frameworks to track performance across regions and channels.
• Use advanced analytics and BI tools to forecast growth, measure ROI, and inform strategic decisions.
• Promote a culture of data-driven experimentation and continuous improvement.

Leadership & Coaching

• Build and lead a high-performing international growth marketing team aligned with global objectives.
• Recruit, mentor and develop talent across regions to foster innovation and accountability.
• Promote collaboration between regional teams and global headquarters for seamless execution.
• Champion diversity and inclusion within the marketing organization.

Budget & Resource Management

• Manage global marketing budgets, ensuring efficient allocation of resources to maximize impact.
• Negotiate with vendors and partners to optimize spending and secure best-in-class solutions.
• Monitor financial performance and adjust strategies to maintain profitability and scalability.

Key Success Outcomes

• Contribute to global pipeline and revenue growth through marketing initiatives.
• Deliver a steady flow of SQLs via SDR and demand generation programs.
• Improve CAC-to-LTV and accelerate time-to-revenue across regions.
• Establish a scalable global growth marketing framework with processes, tools and reporting.
• Implement marketing automation and analytics platforms for real-time performance visibility.
• Align regional teams with global strategy while maintaining local relevance.
• Build and foster a high-performing global growth marketing team.
• Encourage innovation, accountability, and collaboration across regions.
• Establish robust analytics and reporting to measure marketing ROI and optimize campaigns.
• Provide quarterly and annual performance reports to executive leadership.

Responsibilities

• 10+ years of progressive experience in growth marketing, including at least 5 years in a senior leadership role.
• Proven track record of leading and scaling global marketing teams across multiple regions.
• Experience in SaaS or software with understanding of subscription-based and consumption-based models.
• Success developing and executing global growth strategies that drive measurable revenue impact.
• Expertise in demand generation, digital marketing, and lifecycle marketing across channels.
• Strong data-driven decision making, including analytics, forecasting and ROI optimization.
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Familiarity with product-led growth and customer engagement programs.
• Proven ability to build and manage SDR organizations, driving SQL generation and pipeline acceleration.
• Experience in budget management and resource allocation for global marketing ops.
• Strong cross-functional collaboration with Sales, Product and Customer Success teams.
• Exceptional leadership, communication and stakeholder management in a global context.

Qualifications

• Full English fluency spoken and written; bilingual is a plus.
• General knowledge of annual people processes and partnering with people teams on talent, reward and headcount planning.
• Proactive and able to connect dots and propose relevant solutions.
• Proven track record of managing and developing people; capable of enhancing sales competency and cross-company communications.
• Demonstrated cross-functional leadership, influencing senior managers.
• Professional, proactive, and collaborative; enjoys working with a diverse group.
• Self-starter with strong customer service orientation.
• Strong analytical and problem-solving skills; adaptable to market changes.
• Highly structured with attention to detail and pragmatic solutions.
• Strong negotiation, communication and interpersonal skills.
• Ability to synthesize large amounts of information quickly and accurately.
• Experience with CRM platforms and sales tools (e.g., Salesforce, HubSpot).

Interview Process

• Introduction and discussion with Fiona, Talent Acquisition Partner
• Interview with hiring manager
• Interview with a peer or stakeholder
• Final interview