Vertical Marketing Lead – Leasing Growth (Global SaaS)

JATO Dynamics Ltd; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading automotive market intelligence firm is seeking a Vertical Marketing Manager to drive marketing activities for their leasing vertical. You will create impactful campaigns, work with sales and product teams, and manage marketing initiatives across global markets. The ideal candidate has over 4 years of B2B marketing experience in a Tech/SaaS environment and possesses strong analytical and communication skills.

Qualifications

• 4+ years of B2B marketing experience in a Tech/SaaS environment.
• Confident in developing and executing marketing strategies.
• Proven track record in executing global and local marketing campaigns.

Responsibilities

• Create and execute annual marketing plans aligned with vertical strategy.
• Design and execute demand generation campaigns to grow pipeline.
• Collaborate with central marketing to deliver high-impact campaigns.

Skills

B2B marketing experience

Lead generation expertise

Analytical skills

Project management

Stakeholder communication

CRM and marketing automation tools

Project management

Tools

CRM tools

Marketing automation tools

Job description

A leading automotive market intelligence firm is seeking a Vertical Marketing Manager to drive marketing activities for their leasing vertical. You will create impactful campaigns, work with sales and product teams, and manage marketing initiatives across global markets. The ideal candidate has over 4 years of B2B marketing experience in a Tech/SaaS environment and possesses strong analytical and communication skills.