Value Marketing Manager

Deliveroo; City Of London; On-site; GBP 55,000 - 75,000; Full time

Job summary

A dynamic food technology company is seeking a Value Marketing Manager to drive commercial growth through strategic marketing planning and execution. This role will develop and lead marketing campaigns aimed at improving ROI and customer engagement. Candidates should have 3-4 years of marketing experience, excellent communication skills, and a strong analytical mindset. The role offers the opportunity to work in a fast-paced environment with a focus on innovation and results.

Benefits

Healthcare benefits

Generous annual leave

Parental leave

Pensions

Qualifications

• 3-4 years experience in Marketing or working with promotional campaigns.
• Experience presenting to senior leadership.
• Comfortable interpreting data for marketing strategy.

Responsibilities

• Develop and execute commercial marketing plans.
• Lead integrated go-to-market planning.
• Continuously optimize campaign ROI.

Skills

Commercial mindset

Analytical skills

Excellent communication

Project management

Interpersonal skills

Education

Bachelor’s degree in Marketing or Business

Tools

Excel

Job description

About the role

We are seeking a commercially-minded Value Marketing Manager to join our dynamic team at Deliveroo. This role is central to driving measurable business growth for both Deliveroo and our partners through strategic marketing planning and execution.

You will be responsible for building and delivering comprehensive marketing plans and campaigns that align with key commercial goals, unlock customer value, and improve ROI. You will operate at the intersection of marketing, commercial strategy, analytics, and partner success—championing innovation and rigour in all initiatives. Your key focus will be on expansion plans into new areas as we grow our footprint at Roo.

This is a high-impact role that requires strong commercial acumen, a test-and-learn mindset, and a proven ability to balance strategic thinking with hands‑on execution. You'll shape and scale marketing programmes that not only resonate with consumers, but also deliver material impact to our business and partners.

What you’ll be doing

• Develop and own commercial marketing plans and campaign strategies that drive partner and business growth
• Translate business priorities into actionable marketing initiatives that are insight‑driven, customer‑centric, and results‑oriented.
• Lead integrated go‑to‑market planning, coordinating across local and central marketing teams to ensure alignment and excellence in execution.
• Lead the planning and delivery of value‑focused campaigns (e.g., promotional, seasonal, and category growth) to increase customer frequency and partner performance.
• Continuously optimise campaign ROI through post‑campaign analysis, learnings, and strategic iteration.
• Work closely with Commercial, Finance, Data Science, Product, and Global Marketing teams to build business‑aligned marketing initiatives.
• Leverage customer and partner insights to inform marketing strategy and campaign design.
• Own regular performance reporting and stakeholder updates, identifying trends, opportunities, and areas for growth.
• Drive a culture of continuous improvement through structured testing, learning, and refinement.
• Stay up‑to‑date with market and competitor activity, using insights to inform promotional strategy and differentiation.
• Use external benchmarking to challenge and elevate our marketing approach.

Requirements

• 3-4 years experience in Marketing or Commercially working with value / promotional campaigns
• Preferred Bachelor’s degree in Marketing, Business, or a related field
• Excellent communication and collaboration skills to work effectively with cross‑functional teams.
• Experience presenting ideas and recommendations to senior leadership to gain buy in
• Analytical & commercial mindset; comfortable interpreting data to develop insight/consumer‑led marketing strategy. Comfortable with analytical tools like Excel.
• Strong interpersonal skills and ability to manage multiple cross‑departmental stakeholders; confident communicating at all levels
• Ability to adapt and manage multiple projects simultaneously.
• Strong problem‑solving skills and a proactive approach to identifying opportunities for improvement.
• Self‑starter attitude, able to thrive in a fast‑paced, matrixed organisation with constant change.
• Proven track record in making things happen—delivering results quickly and efficiently.

Why Deliveroo

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, when and where they want it.

We are a technology‑driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well‑being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country‑specific; please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are—your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest‑growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.