UK & Ireland Country Manager — Lead Growth & P&L

DAZN; Greater London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading sports media and technology firm is looking for a Country Manager to lead and scale their UK market strategy for DAZN BET. You will oversee the full P&L and marketing operations, ensuring compliance with regulations and managing a talented team. The ideal candidate will have senior leadership experience in the digital betting and gaming sector, a strong understanding of market dynamics, and proven success in customer acquisition and brand management. Benefits include extensive annual leave, private medical insurance, and opportunities for flexible working.

Benefits

Access to DAZN

25 days annual leave

Private medical insurance

Learning and development resources

Flexible working opportunities

Qualifications

• Senior leadership experience in the UK digital betting and gaming market, including marketing ownership and P&L responsibility.
• Strong understanding of UKGC regulations and compliance requirements.
• Proven ability to deliver customer acquisition and brand-level marketing campaigns.

Responsibilities

• Own the UK market strategy and full P&L.
• Lead all UK marketing activity, ensuring high-impact campaigns.
• Manage and develop the UK team, fostering a high-performance culture.
• Localise the DAZN BET proposition for UK customers.
• Own UK commercial and B2B partnerships.
• Translate BI insights into strategy and commercial plans.
• Ensure compliance with UKGC and advertising regulations.

Skills

Leadership in digital betting and gaming

Understanding of UKGC regulations

Customer acquisition strategies

Analytical skills

Stakeholder management

Job description

A leading sports media and technology firm is looking for a Country Manager to lead and scale their UK market strategy for DAZN BET. You will oversee the full P&L and marketing operations, ensuring compliance with regulations and managing a talented team. The ideal candidate will have senior leadership experience in the digital betting and gaming sector, a strong understanding of market dynamics, and proven success in customer acquisition and brand management. Benefits include extensive annual leave, private medical insurance, and opportunities for flexible working.