Trade Marketing Specialist (UK, Ireland), FTC 12 months

Mars, Incorporated; Castle Cary; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global food company in Castle Cary seeks a Trade Marketeer to develop and coordinate trade marketing activities with a strong online focus. This role involves planning and executing marketing strategies to drive sales performance and brand growth in the Pet Specialist Retail channel. Candidates should have a higher degree or equivalent experience, functional skills in Excel, and a commitment to excellence in execution. The position offers competitive salary and benefits.

Benefits

Best-in-class learning and development support

Access to Mars University

Industry competitive salary and benefits package

Qualifications

• Supports development & evaluation of Cluster B2C / B2B activities.
• Engages Sales teams with activity plans to drive excellence.

Responsibilities

• Planning, execution and evaluation of trade & portfolio marketing activities.
• Collaborates in building cluster marketing execution plan.
• Aligns messaging and concept for activations to campaign messaging.
• Defines & tracks budget for activations.
• Develops and deploys marketing activations plans for customers.

Skills

B2B & B2C Cluster activation execution

Functional/technical skills – Excel

Constants drive excellence in execution

Education

Higher degree or equivalent experience

Job description

Job Description:

The associate on this position is responsible for development, deployment and coordination of trade marketing activities with strong online focus within the Pet Specialist Retail (PSR) channel according to the annual execution plan. As such, the Trade Marketeer is in close contact with the on-line and off-line sales managers and customers marketing department and pro-actively drives business and category growth at our PSR customers by deploying activation and toolkits from the region.

What are we looking for?

• Supports development & evaluation of Cluster B2C / B2B activities.

• B2B & B2C Cluster activation execution in Pet Specialist Retail (PSR)

• Engages Sales teams with the activity plans to drive field excellence in execution

• Constantly drives excellence in execution and better that previously mind-set

• Higher degree or equivalent experience

• Functional/technical skills – excel

What will be your key responsibilities?

• Planning, execution and evaluation of trade & portfolio marketing activities in the market aiming to drive recommendation, sales as well as brand performance (consumer & financial KPIs). Key responsibilities include, but are not limited to following actions:

• Collaborates in building cluster marketing execution plan in cooperation with Market Strategy & Deployment (MSD) and Sales Acceleration team.

• Aligns messaging and concept for activations to overarching campaign/brand messaging.

• Defines & tracks budget for activations.

• In the lead for getting approval on national activations/events through the S&OP+ cycle, including ROI calculation and evaluation.

• Develops and deploys Cluster and Market marketing activations plans for their specific PSR online and in-store and leveraging the customers CRM platforms.

• Plans and manages ordering, development and production of all communication/promotional materials, both online and instore, based on the key visuals developed by the Regional S&M team.

• Evaluate customer activation materials and continuously drive best-in-class, innovative Point Of Sales (POS) materials to support the recommendation and conversion of our brand.

• Partner to deliver category vision into Action projects at customers in close collaboration with Category Manager and sales teams.

• Provides sales teams with the selling tools to deliver a perfect execution in store and online.

• Shares best practice across Cluster.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.

• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.

Mars is committed to providing access, equal opportunity, and reasonable adjustments for individuals with disabilities, long term health conditions or are neurodiverse during the application and recruitment process. To request reasonable adjustments, complete our Reasonable Adjustment Request Form here.

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