Trade Marketing Executive

Blakemore Trade Partners; Willenhall; On-site; GBP 60,000 - 80,000; Full time

Job summary

A prominent retail company in Willenhall seeks a skilled Trade Marketing Coordinator to support the development and execution of marketing activities. The role involves managing promotional campaigns, creating in-store POS materials, and ensuring brand consistency. The ideal candidate possesses strong data analysis skills and experience in project management. Competitive salary and a range of employee benefits are offered.

Benefits

Staff Discount

Company Pension Scheme

Additional Holidays

Life Cover

Qualifications

• Experience in creating and monitoring in-store POS materials.
• Strong communication and stakeholder management skills.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Support the Trade Marketing Manager with promotional campaigns.
• Oversee the creation of in-store Point of Sale materials.
• Manage relationships with print suppliers for POS materials.

Skills

Communication skills

Data analysis

Stakeholder management

Project management

Attention to detail

Tools

Excel

Power BI

Job description

Job Purpose

Support the development and execution of trade marketing activity, execute the B2B marketing plan ensuring retailers are fully supported with compelling promotional campaigns, POS, and communications that drive sales and strengthen brand presence. Leverage data and insights to optimise promotional effectiveness, improve retailer engagement, and maximise commercial outcomes. Ensure brand consistency and commercial effectiveness across all customer touchpoints by leading cross-functional collaboration.

Company Overview

We are a dynamic and innovative retail, wholesale and foodservice business, committed to delivering exceptional customer experiences and staying at the forefront of industry trends. A company that now owns 245 SPAR convenience stores and employs more than 5,000 people, with a turnover of £1.3 billion.

Key Accountabilities

• Support the Trade Marketing Manager in the delivery and governance of the promotional calendar, ensuring all campaigns are executed to the highest standard, on time, and within budget
• Support the trade marketing team with administrative tasks, project coordination, and campaign tracking

B2B

• Support the B2B trade marketing agenda, including the development and distribution of retailer-facing assets, management of trade platforms (e.g., SPAR and WSD PWA portals, newsletters, email communications), and partner engagement initiatives
• Create a compelling B2B proposition for retailers based on the B2C activity, ensuring alignment with consumer-facing campaigns to deliver consistency across all channels
• Direct the development and distribution of B2B and B2C marketing assets, both printed and digital, ensuring brand consistency and alignment with business priorities

POS

• Oversee the creation, implementation, and compliance of in-store Point of Sale (POS) materials across the store network, including shelf-edge labels, signage, and promotional displays, for both BR and BTP
• Manage relationships with print suppliers to ensure timely and cost-effective production of POS materials
• Be the first point of contact with queries relating to POS and Promotions for internal stakeholders
• Workflow control of the POS related codes for POS kits, updates to the POS master, quantities and contents, delivery timelines, booking in information, and allocation lists
• Partner with creative teams and internal stakeholders (including trading, logistics, sales and operations) to ensure timely and accurate delivery of marketing services

Generic Responsibilities

• Behave within the principles of the company’s values at all times
• Maintain employee and organisational confidentiality in line with the Data Protection Act
• Demonstrate commitment to equality and diversity
• Comply with Health and Safety responsibilities in line with the Company Health, Safety and Environmental Policy
• Comply with all other policy and legal requirements in relation to the role

Key Knowledge, Skills, Experience And Qualifications Required

• Experience in the creation, distribution, and compliance monitoring of in-store price POS and business partner marketing materials
• Excellent communication and stakeholder management skills, with experience working cross-functionally.
• Strong data analysis skills with the ability to translate insights into actionable strategies
• Proficiency in Excel, Power BI, or other data tools for sales analysis
• Ability to manage multiple projects in a fast-paced retail environment
• Attention to detail ensuring accurate record keeping and compliance with delivery schedules

Inclusive environment: as a Disability Confident Committed employer we are dedicated to creating a fair, inclusive workplace for all. We offer a Guaranteed Interview Scheme for candidates with disabilities who meet the minimum criteria for the role.

Department: Marketing & Merchandising

Contract type: Permanent

Hours: 40 hours per week

Salary: Competitive

Benefits

Staff Discount, Company Pension Scheme, Company Sick Pay Scheme, Additional Holidays, Long Service Awards, Cycle to Work Scheme, Life Cover, Employee Volunteering opportunities

Closing date for applications: 1st October, 2025

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