TRACE Publicity - PR Director, Beauty & Lifestyle (London)

Diary Directory Limited; City of Westminster; On-site; GBP 70,000 - 90,000; Full time

Job summary

A dynamic PR agency is seeking a visionary PR Director to lead its Beauty & Lifestyle division. This role involves strategizing impactful PR campaigns, managing a talented team, and fostering relationships with key media and industry partners. The ideal candidate is a seasoned beauty PR leader with a track record of successful campaigns and exceptional communication skills. Join a fast-paced environment where your innovative ideas will shape the future of beauty brands.

Qualifications

• Seasoned beauty PR leader with strong network and campaign delivery experience.
• Exceptional communicator with strong editorial instincts.
• Ability to thrive in a fast-paced, high-standards environment.

Responsibilities

• Lead PR strategy across beauty portfolio, focusing on earned media.
• Cultivate relationships with media and industry leaders.
• Inspire account teams to ensure excellence in execution.

Skills

Leadership in PR

Influential campaign delivery

Excellent communication

Relationship-building

Job description

TRACE Publicity is seeking a visionary PR Director to lead and elevate our Beauty & Lifestyle division. You will shape high-impact communication strategies, drive culturally resonant storytelling, and build the agency's reputation as the go-to partner for the most exciting beauty & Lifestyle brands in the industry.,

Responsibilities

• Lead end-to-end PR strategy across a diverse beauty portfolio, delivering standout earned media, influencer engagement, and brand moments.
• Cultivate and maintain top-tier relationships with media, talent, industry leaders, and brand partners.
• Oversee your account teams with clarity and creativity, ensuring excellence in execution, client service, and campaign impact.
• Develop strategic narratives that fuel brand heat, cultural relevance, and consistent coverage.
• Manage and inspire a large, dynamic team of PR professionals, providing mentorship, supporting career development, and fostering a high performance culture.
• Report into the agency's Head of Beauty while owning the strategy and performance of your individual accounts.
• Identify trends, insights, and opportunities to keep clients ahead of the curve.
• Contribute to new business pitches, agency growth, and shaping the future of TRACE Beauty.

Qualifications

• A seasoned beauty PR leader with a strong network and a track record of delivering influential campaigns.
• Confident, collaborative, and culturally plugged-in – able to translate industry shifts into standout strategy.
• Exceptional communicator with strong editorial instincts and impeccable relationship-building skills.
• Passionate about beauty, creativity, and team leadership.
• Thrives in a fast-paced, ideas-driven, high-standards environment.
• Join an agency known for culturally sharp thinking, bold execution, and a clients-as partners philosophy. At TRACE Publicity, your ideas will matter—and make an impact.