About The Brand
ESTÉE LAUDER
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Mrs. Estée Lauder, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skin care and makeup products and iconic fragrances - all infused with a deep understanding of women's needs and desires. Today Estée Lauder engages with women in over 150 countries around the world and at a variety of touch points, in stores and online. And each of these relationships consistently reflects Estée's powerful and authentic woman-to-woman point of view.
Position Summary
This role will be reporting into and will support the Senior/Marketing Manager in executing marketing strategies and ensuring the successful delivery of campaigns and initiatives. This role is ideal for a motivated and detail-oriented individual eager to build a career in marketing. The Marketing Executive will assist in implementing key marketing activities, working collaboratively with cross-functional teams and external partners.
Key Responsibilities
- Assist in the development and execution of consumer launch plans and omnichannel campaigns.
- Coordinate brand sampling programs, managing sample inventory and liaising with relevant teams to ensure timely delivery.
- Support the adaptation and execution of global marketing content for local markets.
- Collaborate with internal teams to ensure consistency in brand messaging and visual identity across all channels.
- Monitor market trends, competitor activity, and consumer behavior to provide actionable insights.
- Work with sales and retail teams to implement marketing initiatives that drive in-store and online engagement.
- Track and report on campaign performance metrics, contributing to analytics and ROI assessments.
- Assist in pricing activities, including competitor analysis and the implementation of new product pricing, partnering with Commercial & Trade Marketing Team
- Coordinate with e-commerce and digital teams to optimise online marketing efforts.
- Support the Senior/Marketing Manager in administrative tasks and project management to ensure smooth execution of marketing plans.
- In partnership with Owned, Earned & Paid media teams deliver the execution of Creative, Comms & Media
What This Role Does
Marketing Strategy and Execution
- Assist in implementing local brand marketing strategies aligned with global brand guidelines.
- Support the execution of product launches, promotional activities, and integrated campaigns across paid, earned, and owned channels.
- Support high-traffic retail moments strategy by developing seasonal and regional marketing plans.
- Monitor market trends and consumer behavior to provide insights for innovative marketing strategies.
- Track and analyse campaign performance metrics to assess ROI and inform future planning.
Content and Campaign Management
- Support consumer events, both in-store and virtual, and lead post-event analysis to identify insights and best practices.
- Assist with brand pop-ups, partnerships, and experiential activations to enhance customer engagement.
- Manage event communication strategies across all channels, including email, social, and online platforms.
Retail and Digital Marketing
- Partner with retailers and wider teams to coordinate and execute marketing plans, ensuring alignment with brand objectives.
- Monitor and report on retail marketing performance, market trends, and competitor activity to refine future strategies.
- Foster relationships with centers of excellence to maximise brand visibility and secure marketing opportunities.
- Assist in creating bi-annual retailer strategy presentations and integrating global content into localised marketing plansli>
What You Will Need To Be Successful
- Experience in marketing role or related field, preferably in luxury, beauty, or retail sectors.
- Strong organisational and multitasking abilities with attention to detail.
- Comfort with data analysis and deriving actionable insights.
- Excellent verbal and written communication skills to engage effectively with diverse stakeholders.
- Proficiency with tools like Excel, PowerPoint, and marketing analytics platforms.
- A proactive and collaborative mindset with a willingness to learn and grow.
Compensation & Benefits
- Hybrid Working (2 days WFH, 3 days office based)
- 25 Days Annual Leave (exc. Bank Holidays)
- 1 day Annual Leave to celebrate your birthday
- Holiday Purchase opportunity
- Bonus Opportunity
- Ability to work Remotely/Abroad up to two weeks per calendar year
- Summer Fridays
- Generous Staff Discount
- Mental Health Wellbeing Initiatives
- Benefits platform with exclusive discounts and offers
- Employee resource groups
- LinkedIn learning