Strategic Social Media Manager

Royal National Lifeboat Ins titution (RNLI); Poole; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading charity organization in the UK is seeking a Strategic Social Media Manager to innovate on social media for fundraising and engagement. The role involves building relationships, influencing internal teams, and enhancing the charity's social media presence to boost income and deliver safety messages. Ideal candidates should possess significant expertise in communications, fundraising, and digital marketing. The position supports hybrid and flexible working arrangements.

Qualifications

• Cutting-edge knowledge of the social media industry and trends.
• Demonstrable expertise in communications and fundraising.
• Ability to convert social media followers to long-term supporters.

Responsibilities

• Drive innovation on social media to save lives and raise funds.
• Build relationships and influence across internal teams.
• Stay updated on trends to enhance the charity's social media presence.

Skills

Knowledge of social media industry

Communications expertise

Fundraising expertise

Digital marketing expertise

Ability to create supporter experiences

Experience with social media fundraising tools

Job description

Overview

If you have the skills to drive innovation on social media as a brand, communication and engagement channel at the forefront of the RNLI's efforts to save lives and raise funds then this role could be for you. This is an exciting time to join the RNLI as we look to continue our lifesaving work in our third century of existence.

With a particular focus on realising the potential of social media as an income-generation and brand channel, the successful individual will have the ability to build relationships, integrate marketing and operational needs and influence across key internal teams to drive impact on our social media platforms, stay abreast of emerging trends and grow our ambitious and innovative approach to the charity's social media presence to raise income, engage existing and new supporters and deliver safety messages to the public.

Responsibilities

• Drive innovation on social media as a brand, communication and engagement channel at the forefront of the RNLI's efforts to save lives and raise funds.
• Build relationships, integrate marketing and operational needs, and influence across key internal teams to drive impact on social media platforms.
• Stay abreast of emerging trends and grow an ambitious and innovative approach to the charity's social media presence to raise income, engage supporters, and deliver safety messages to the public.

Qualifications

• Cutting-edge knowledge of the social media industry, platforms and trends, particularly in the field of fundraising.
• Significant and demonstrable communications, fundraising and digital marketing expertise.
• Ability to champion first-class supporter experience through social media and understand how to convert followers to long-term supporters.
• Knowledge and experience using in-platform social media fundraising tools at scale.
• Ability to set a clear direction for the team.

Working Arrangements

If this Strategic Social Media Manager job with hybrid and flexible working options sounds like the right career opportunity for you, please get in touch with the RNLI today.