Strategic Demand Gen Lead — Remote, Own the Pipeline

Employal; Remote; GBP 43,000 - 50,000; Full time

Job summary

A global software organisation is seeking a Demand Generation Manager to lead their demand function. This remote role involves owning lead generation, optimizing performance, and shaping strategies for improved results. The right candidate will have proven experience in B2B growth marketing, strong skills in managing media agencies, and a strategic approach to tackling challenges. You will have the chance to create measurable success in this pivotal role while collaborating closely with teams to achieve commercial outcomes.

Benefits

Genuine ownership at senior leadership level

Transparency and trust

Opportunity to influence outcomes

Qualifications

• Proven experience in demand generation or growth marketing in a B2B environment.
• Strong experience managing paid media agencies.
• Commercial mindset with confidence owning targets, budgets, and outcomes.

Responsibilities

• Own monthly and quarterly lead targets and overall demand performance.
• Track and report on lead volume, conversion, and cost metrics across channels.
• Manage and challenge external paid media agencies on strategy and delivery.

Skills

Demand generation experience

Managing paid media agencies

Strategic thinking

Data analysis

Tools

CRM platforms

Analytics platforms

Job description

A global software organisation is seeking a Demand Generation Manager to lead their demand function. This remote role involves owning lead generation, optimizing performance, and shaping strategies for improved results. The right candidate will have proven experience in B2B growth marketing, strong skills in managing media agencies, and a strategic approach to tackling challenges. You will have the chance to create measurable success in this pivotal role while collaborating closely with teams to achieve commercial outcomes.