Strategic Alliances Manager (CMS, PIM, Commerce, DXP)

AND Digital; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading tech company in the UK seeks a Strategic Alliances Manager to enhance partner relationships and drive revenue growth. In this role, you will work closely with marketing and client services to support a partner-led go-to-market strategy. Ideal candidates will have strong communication skills, a background in business development, and a passion for technology partnerships. You'll manage multiple partners, ensuring operational excellence and collaborative success in various initiatives. The position allows for a blended working model across locations.

Benefits

Opportunities to work on projects with big clients

Blended working model

Qualifications

• Experience in Strategic Alliances, Business Development, or Partner Management.
• Knowledge of SaaS ecosystem and complex partnership agreements.
• Demonstrated success in executing Go-to-Market strategies.

Responsibilities

• Drive healthy pipeline generation through partner opportunities.
• Equip partners with essential tools and training.
• Ensure internal processes for partner support are in place.

Skills

Excellent communication and relationship-building skills

Strong organisational skills

Working knowledge of Strategic Partnership strategy

Ability to build mutually beneficial partnerships

Strong understanding of partner led go-to-market motions

CRM and project management tools proficiency

Tools

Asana

Job description

Strategic Alliances Manager

Location:London or Manchester, UK

Who We Are:
AND Digital are a tech company focused on accelerating digital delivery and dedicated to closing the digital skills gap. We’ve been helping organisations build better digital products and stronger digital teams since 2014.

We believe our work should always make a remarkable impact for our clients. We do this through our regional offices (or ‘Clubs’) building strong relationships with our partners, so that they are always prioritised by a team within close proximity.

This unique model has driven success for our clients and ourselves, evidenced by our remarkable organic growth since 2014. Today we number more than 800 people with Clubs across the UK, Europe and the USA.

About The Role
We are seeking a Strategic Alliances Manager to build, manage, and scale high impact partner relationships that drive pipeline growth, co-selling success, and long term revenue. Reporting to the Head of Alliances and Marketing, this role is central to our partner led go-to-market strategy and works cross functionally with Client Partnerships, Client Services, Marketing, and our Practice Groups to ensure partners are enabled, engaged, and delivering results.

You will act as the primary internal owner for your portfolio of strategic alliances, ensuring operational excellence, strong joint planning, and measurable outcomes.

Based on the nature of the role, there will be some travel involved to our relevant business units and partners across the UK.

Key Responsibilities
Partner Strategy & Revenue Growth

• Drive healthy pipeline generation through partner led opportunities
• Coordinate and lead joint business planning with partners
• Lead regular business reviews with partners and internal stakeholders to assess performance, identify risks, and drive corrective actions

Partner Enablement & Sales Readiness

• Equip partners with essential tools, training, and resources to effectively market and sell AND’s services, in alignment with business initiatives
• Complete required sales enablement training and certifications for the portfolio of partners you own and manage
• Identify upskilling opportunities for ANDi’s and provide access to relevant certifications aligned to roles and business units.

Operational Excellence & Internal Alignment

• Input partner-specific requirements into internal processes and assets
• Ensure all internal processes required to support a partner led go-to-market motion are in place, documented, and compliant
• Serve as the primary internal point of contact for alliance related matters, staying current on program changes, incentive models, certification pathways, and strategic opportunities

Systems, Tracking & Governance

• Manage partner related portals for logging and maintaining opportunities, funding, and certifications
• Track all alliance opportunities via Asana boards for alliance KPIs
• Tag and manage alliance related opportunities within Luna (AND’s CRM) to ensure accurate reporting and visibility

Marketing & Ecosystem Engagement

• Support and coordinate joint marketing and promotional activities with partners
• Represent AND at industry partner and customer events, gathering insights on market trends, upcoming opportunities, and partner feedback
• Share learnings and insights back into the business to inform strategy and execution

What You’ll Bring

• Excellent communication and relationship-building skills. Be people orientated, collaborative, comfortable in ambiguity as part of a dynamic team, autonomous but also an effective team player.
• Strong organisational skills with experience managing multiple partners, initiatives, and stakeholders
• Working knowledge of and passion for Strategic Partnership strategy.
• The ability to build mutually beneficial partnerships with Saas, Data, Cloud, and AI, with end-to-end management of these partnerships.
• Strong understanding of partner led go-to-market motions, co-selling, and pipeline management
• Ability to work cross functionally with various teams to build integrated offerings and joint value propositions.
• Comfort working with CRM, partner portals, and project management tools (e.g., Asana)

Experience & Skills

• Experience in Strategic Alliances, Business Development, Partner/Account Management, or a closely related role within the technology sector.
• Knowledge and experience of working with leading providers within the SaaS ecosystem including CMS, PIM, Commerce, DXP etc.
• Demonstrated success in developing, executing, and scaling Go-to-Market (GTM) strategies with alliance partners, resulting in measurable revenue growth
• Experience negotiating complex partnership agreements, contracts, and joint business plans.

It's helpful if you also have:

• Understanding of Data, AI, and Cloud technologies and how they can benefit businesses.
• Experience with utilising the vendor partner programme benefits such as Marketing Development Funds, PoC funding, initiative funding etc.

Why join AND Digital?

We have three core values: wonder, share, and delight. These values inform how we work with clients, and our culture: what it feels like to work for AND. We believe collaboration, ambition, curiosity and fun can drive innovation by creating a better environment for problem solving.

By joining AND, we’ll provide:

• Opportunities to work on projects with big clients and produce meaningful work that makes a genuine difference to people’s lives.
• A “Blended Working” model, meaning you will be able to work in a range of locations from; your home, in your