Social Media & Partnerships Manager

The Advocate Group; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading soft drinks challenger brand in London is seeking a Social Media & Partnerships Manager to boost visibility and community engagement. This pivotal role involves developing content pillars, capturing energetic brand content, and nurturing partnerships with influencers and lifestyle creators. Ideal candidates will have a strong background in social media management and a passion for building high-growth brands. Competitive compensation and creative freedom await the right individual.

Qualifications

• Proven track record in social media engagement and growth.
• Experience with founder-led brands in drinks, lifestyle or FMCG.
• Ability to manage content calendars and performance metrics.

Responsibilities

• Develop brand content pillars for social media storytelling.
• Capture and edit video/photo content reflecting brand personality.
• Build relationships with influencers and manage partnerships.

Skills

Social media management

Content creation

Partnership building

Engagement and visibility enhancement

Field content capturing

Job description

Ready to shape the future of a fast‑growing, founder‑led challenger brand?

We're delighted to be partnering with a challenger soft drinks brand that's making waves in the UK market. Family‑owned with a rich international heritage, the business is moving from early momentum into true scale, with exciting listings, standout events and significant investment planned over the next few years.

This is a chance to join a premium challenger brand at a pivotal moment, offering real ownership, creative freedom, and close collaboration with the founder. They are now looking for a Social Media & Partnerships Manager to drive visibility, grow their community, and help accelerate the next stage of growth.

The Role

• Develop and own the brand's content pillars to guide storytelling and maintain consistency across Instagram, TikTok, and LinkedIn.
• Capture and edit video and photo content that reflects the brand's energy, colour and personality, managing the content calendar and tracking performance.
• Support sampling days, pop‑ups and activations, capturing reactions, testimonials, and behind‑the‑scenes moments.
• Build relationships with London‑based micro‑influencers, lifestyle creators and wellness voices.
• Explore partnerships with cafés, gyms, boutique studios, workspaces and cultural venues across the UK.

About You

• Experienced in social media management, content creation and partnerships, ideally within founder‑led challenger brands in drinks, lifestyle or FMCG.
• Proven track record of driving engagement, visibility and growth across social media channels.
• Comfortable being out in the field regularly to capture content, attend events and activate the brand.
• Energetic, creative and passionate about building high‑growth challenger brands from the ground up.
• Experienced in supporting trade shows, events and brand activations, bringing energy and flair to every opportunity.

If the role and responsibilities sound like a good fit for you, then I'd love to speak to you!

Find out more about our available opportunities or how we can help you further your career - contact us today.

Please get in touch with Emma or click “Apply Now” to be considered for this vacancy.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.