Social Media Manager - BBC Asian Network

The Bbc; Birmingham; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading broadcasting organization in Birmingham is seeking a creative Social Media Manager to enhance their social presence. The successful candidate will lead content strategies that resonate with British Asian youth, producing engaging videos and campaigns that highlight dynamic music and culture. Ideal applicants have substantial experience in social media management and a passion for music and demographics relevant to the audience.

Qualifications

• Proven experience as a Social Media Manager in a creative industry.
• Strong knowledge of social video platforms and audience demographics.
• Ability to create campaigns that resonate with youth.

Responsibilities

• Plan and curate content for social media channels.
• Lead social media campaigns responding to trends.
• Produce engaging content for British Asian audiences.

Skills

Social media management

Content creation

Trend analysis

Video editing for social platforms

Interpersonal communication

Tools

Adobe Creative Suite

Social media analytics tools

Job description

We're looking for a creative and experienced Social Media Manager to help shape the social presence of BBC Asian Network. You'll lead in bringing our radio moments to life through engaging short‑form video and social content, helping young audiences discover the best of our live radio, music, and podcasts.

Key Responsibilities

• Plan, schedule, and curate engaging content across Asian Network's social media channels.
• Lead and support major social campaigns, responding to trends and creating shareable, social‑first formats.
• Co‑ordinating and managing delivery of content from internal and external suppliers.
• Working with senior commissioning team to identify and amplify key radio moments weekly, ensuring content reaches beyond owned channels for maximum impact.
• Produce authentic, relatable content that brings our audio output to life for young British Asian audiences.
• Ensure all content complies with BBC and Ofcom policies, and support teams and suppliers in meeting these standards.
• Collaborate with other music social media managers, editors, and marketing leads to deliver cohesive content strategies.
  • Strong passion and deep knowledge of BBC Asian Network, British Asian and South Asian music, culture, and audience demographics.
  • Strong knowledge of social video platforms and how young users discover music and audio content.
  • Proven experience in creating campaigns that resonate with youth audiences – examples will be requested.
  • Significant experience as a Social Media Manager content lead in a creative industry.
  • Strong interpersonal skills with the ability to build relationships across teams.
  • Proficient in Adobe Creative Suite with strong video and image editing skills, especially for TikTok, Instagram Reels, and YouTube Shorts.

Desired Skills (Not Required)

• Experience working on large‑scale music events or podcast launches.
• Familiarity with BBC editorial and compliance standards.
• Knowledge of social media analytics and how to apply insights to content strategy.
• Experience commissioning content from external creators or agencies.

Asian Network is the leading brand in UK British Asian music culture, producing distinctive content for British Asian audiences to listen, watch and share. You'll be part of a collaborative, fast‑paced, and innovative environment where creativity thrives. From A‑list interviews to live music events like AN Certified, you'll have the opportunity to work on high‑impact campaigns that celebrate music and culture, while shaping the visual identity of a brand loved across the UK.