Social Media Manager

Beavertown Brewery; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

A renowned craft brewery in the United Kingdom seeks a skilled social media manager to enhance brand presence across platforms. The role involves strategy development, content creation, and community engagement to connect with audiences effectively. Ideal candidates will have expert-level social media experience and a proven ability to deliver results against marketing goals. Competitive benefits include generous annual leave, private healthcare, and employee discounts.

Benefits

Discounts on Beavertown beer and goodies

Discretionary bonus

25 days Annual Leave plus bank holidays

2 days off for volunteering

Private healthcare

Company pension

Life Assurance

Team social events

Qualifications

• Expert-level experience in social media management for brands or publishers.
• Strong track record in planning and scheduling content against KPIs.
• Deep knowledge of platform algorithms and best practices.

Responsibilities

• Design and track success measures for social media strategy.
• Manage day-to-day publishing on multiple social platforms.
• Oversee community management and engagement.

Skills

Social media management

Strategic planning

Community management

Crisis communication

Content optimization

Trend identification

Stakeholder management

Job description

For this role, we will contact you within 2 weeks of your application if you've been successful in securing an interview.

Location

1-2 days per week on-site at Beaverworld, Ponders End, EN3 7SR

A Bit About Us

Beavertown began life in a tiny BBQ joint in Haggerston, North London. In 2020 we opened BEAVERWORLD, our Out of this World brewery & mothership in Ponders End. Alongside our Lockwood Brewery in Tottenham Hale and our micro-brewery at the Tottenham Hotspur Stadium we have the capacity to brew a staggering 90 million pints a year.

Now, we’re happily brewing loads of great beer - for everyone to enjoy - anywhere in the universe...although tastes best when drank on Earth. So, if you’re after some tasty beer with a difference you’ve come to the right place.

The Role

Briefing, scheduling to evaluating performance, you will ensure that we’re publishing editorial content that allows delivers the brand message to entertain new audiences and drives results.

You will input into the creative strategy – to help deliver cracking entertaining content that brings our brand idea and beers to life – that is embedded in our target audience culture.

What You’ll Be Doing

• Design, track and smash the appropriate measures of success for the strategy
• Manage day-to-day publishing across Instagram, TikTok, LinkedIn, and YouTube
• Brief and schedule content in line with platform best practices and performance goals
• Tailor and optimise content to suit each platform’s audience and algorithm
• Oversee community management and engagement, ensuring a consistent brand tone

What You’ll Bring To Us

• Expert-level experience in social media management, ideally for brands or publishers
• Strong track record in planning and scheduling content to deliver against clear KPIs
• An experienced hand managing social communications and responding to crisis moments that may arise – proactive, excellent judgment and communication skills are a must have.
• Deep knowledge of platform algorithms, tools, and best practices
• Proficient in using social listening tools to monitor spot opportunities, and guide direction
• Skilled at identifying trends and knowing when / how a brand should tap into them (or not)
• Instinct for building community and connecting with audiences in a meaningful way
• Top notch stakeholder management
• Able to balance long-term planning with reactive agility and initiative
• Comfortable owning performance metrics and linking output to broader marketing goals

What’s In It For You

• Discounts on Beavertown beer and goodies
• Discretionary bonus
• 25 days Annual Leave plus bank holidays plus a day off to celebrate your birthday
• 2 days off every year for volunteering
• Private healthcare
• Company pension
• Life Assurance (x3) and Group Income Protection
• Team and company social events including monthly lunch