Social Media Manager

The Bbc; Camden Town; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading media organization is seeking a Social Media Manager for Social Campaigns to lead innovative social media strategies for popular TV programmes. This role involves managing a team, overseeing campaign strategies, and ensuring high-quality content delivery to engage UK audiences aged 16-34. Candidates should have a strong background in social media, team management, and audience engagement metrics.

Qualifications

• Proven experience in leading social media campaigns for major brands.
• Demonstrated ability to manage and develop a team effectively.
• Strong understanding of media production processes.

Responsibilities

• Oversee social media campaigns and set strategic direction.
• Align strategies with production and planning teams.
• Manage resources to maximize reach and engagement.

Skills

Social media strategy

Team management

Content creation

Audience engagement

Analytical skills

Job description

Overview

We\'re looking for a strategic, experienced and creative social media leader to be our Social Media Manager - Social Campaigns - BBC Three, responsible for leading the social campaigns for some of the very biggest TV programmes at the BBC, with a strong focus on BBC Three. Line managing a team of four and reporting to the Head of Social, iPlayer and Three, the role will help deliver a coherent, consistent social media experience for UK 16-34s, with a strong focus on 16-24, working closely with the TV Social Production, Edit and Planning teams as well as other promotional, editorial and production teams at the BBC, to ensure each campaign delivers on the agreed social strategy, maximises engaged reach with young audiences, delivers content of the highest creative quality, and drives traffic around the BBC portfolio and reaches youth audiences at scale.

Responsibilities

• Oversee a range of social media campaigns, acting as the strategic and editorial lead for those campaigns across all social platforms, working closely with the Publishing, Production, Edit and Planning teams to align strategy
• Help lead BBC TV\'s strategic and creative development in the social space, setting strategy at a campaign level
• Work closely with Commissioning to plan/guide social activity around priority programmes
• Manage team resource and processes to ensure that we maximise our UK under-35 engaged reach at a campaign level
• Ensure social campaigns are delivering on our agreed quality metrics, as well as achieving relevance and scale
• Work closely with the relevant talent and Content stakeholders to align programme priorities and social activity, reporting to senior stakeholders as required
• Work closely with the social Publishing, Production and Edit teams to ensure programme, asset and account priorities are aligned
• Experience delivering integrated social media projects alongside broadcast output, ideally in TV or audiovisual media, with a strong innovation component
• A strong track record of working on major TV shows or brands on social media, developing and delivering social media strategies, creating content and managing communities, using analytics to drive decision making at the highest level
• An understanding of media production and commissioning processes
• Leadership and influencing skills to drive forward new initiatives and influence strategic thinking at senior levels
• Team management experience
• Ability to understand audience needs and behaviours across platforms/devices/content and translate this into strategic thinking
• Demonstrated ability to manage and nurture stakeholder relationships across production, talent, and internal teams to drive impactful social media campaigns and audience engagement
• If you can bring some of these skills and experiences, along with transferable strengths, we\'d love to hear from you and encourage you to apply
• Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Contracts of Employment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.