Social Media Lead

The Access Group; City Of London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading business management software provider in the UK seeks a Social Media Lead to manage and grow their online presence. The ideal candidate will oversee social media channels, create engaging content, and analyze performance metrics. This role involves team leadership, collaboration with various departments, and a commitment to building brand loyalty. Competitive salary, benefits, and opportunities for career advancement are available.

Benefits

25 days holiday

Matched pension scheme

Charity day for community support

Qualifications

• Proven track record in content creation and strategy development.
• Experience managing teams and setting performance benchmarks.
• Ability to report on KPIs using data-driven insights.

Responsibilities

• Lead multi-channel social media management and content strategy.
• Line manage two direct reports and collaborate across departments.
• Report on KPIs and identify quick wins for performance optimization.

Skills

Data analysis using GA4

Strong copywriting skills

1-2 years’ leadership experience

Proactive community engagement

Tools

Hootsuite

SEMrush

Meta's advertising tools

Job description

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.

On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you.

About You

The Social Media Lead at DesignMyNight is a motivated self‑starter with razor‑sharp intuition and strong analytical and organisational skills. This individual has a growth mindset and strives to hit KPIs. They are responsible for future‑proofing channels, consistently delivering news first‑hand, and improving brand sentiment. They have a can‑do attitude and are comfortable managing a busy workload.

The SML oversees DesignMyNight‑owned social media platforms. They work with team members to form and sign off plans while taking an active role in the day‑to‑day of organic, with additional support linked to paid activity. They execute the department's strategy to ensure DesignMyNight creates content that drives value, meaningful interactions and satisfies core KPIs. They focus on several metrics, including driving traffic to DesignMyNight.com, growing audiences and nurturing engagement while converting users to make a booking or purchase.

Responsibilities

• Content Creation & Strategy: Lead multi‑channel social media management, creating engaging social‑first content (copy, imagery, video), whilst staying current with platform updates, SEO best practices, and hospitality industry trends to drive organic growth and engagement
• Team Leadership & Collaboration: Line manage two direct reports, set performance benchmarks, and work collaboratively across departments including creative services, account managers, and digital marketing teams to deliver integrated campaigns
• Data‑Driven Performance Management: Report confidently on KPIs including traffic, engagement rates, and follower growth to Senior Marketing & PR Manager, using historical data to inform strategic decisions and identify quick wins for optimal results
• Brand Advocacy & Community Building: Protect brand values whilst building relationships with PR firms, influencers, venues, and clients to secure exclusive content opportunities, foster meaningful community interactions, and enhance brand loyalty across all DesignMyNight platforms

Skills

• Technical Proficiency & Analytics: Comfortable with high‑volume data analysis using GA4, Plausible, Hootsuite, BITLY, Later, SEMrush, and Meta's advertising tools, alongside AI integration to streamline workflows and improve efficiency
• Content Creation & Strategy: Strong copywriting and storytelling abilities with video production skills, trend‑spotting expertise for social‑first content, and SEO optimisation knowledge to drive engagement and brand success
• Leadership & Communication: 1-2 years' leadership experience managing team members, fostering accountability and growth, whilst communicating effectively across departments in both planned and reactive situations
• Community Management & Problem‑Solving: Excellent organisational skills with priority‑driven time management, proactive community engagement in brand tone of voice, and swift problem‑solving capabilities for both strategic and day‑to‑day challenges

What are we all about?

The Access Group is one of the largest UK‑headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid‑size organisations in commercial and non‑profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. Access employs approx. 8,500 people, continuously driving product innovation and customer service excellence.

At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.

Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.

Love Work. Love Life. Be You.