Social Media Content Creator / Videographer

Vinca Wine | B-Corp™; Greater London; Hybrid; GBP 25,000 - 30,000; Full time

Job summary

A growing organic wine company in London is looking for a Social Media Content Creator to enhance their online presence. The role involves creating engaging video and graphic content, managing the social content calendar, and collaborating with the founders to share the brand's story. Ideal candidates have 2+ years of experience in social media, strong video editing skills, and a passion for wine and culture. This position offers hybrid working flexibility and opportunities for creativity in a friendly, fast-paced environment.

Benefits

Flexible working hours

Wine tastings and events

Engaging work environment

Qualifications

• 2+ years of experience in creating social content.
• Experience in shooting and editing short videos.
• Strong understanding of social media trends and engagement.

Responsibilities

• Own social content calendar across key channels.
• Create and edit video and graphic content.
• Support events and tastings with engaging content.

Skills

Social media strategy

Video editing

Content creation

Community engagement

Brand storytelling

Tools

CapCut

InShot

Premiere Pro

Job description

Job Title:Social Media Content Creator

Location:Bermondsey, London

Contract:Full-time

Salary: 30k Base Salary

About Vinca Wine

We’re Vinca – an independent, B-Corp certified wine company bringing organic Sicilian wine to cans and aluminium bottles across the UK and beyond. You’ll find us on the shelves of Tesco, M&S and on board some of Europe’s leading airlines, as well as at festivals, tastings and events up and down the country.

We’re a small, ambitious team building a brand that feels like golden hour in a can: relaxed, modern, social and a little bit sunny even on a grey Tuesday.

Now we’re looking for a Social Content Creator to help us show up online with that same energy consistently, creatively and strategically.

The role

This is a hybrid role, split between creating content and co-ordinating our social output.

You’ll own the day-to-day content for our social channels (mainly Instagram and TikTok), setting the agenda, planning the calendar and making thumb-stopping content yourself – as well as collaborating with photographers and other creators within a set budget.

A big part of this role is bringing the Vinca founder story to life: you’ll work closely with the founders to capture honest, behind-the-scenes moments and founder-led storytelling that shows what it really takes to build a modern wine brand – and why Vinca exists in the first place.

You’ll be the person who makes sure Vinca shows up in the right way at the right moments: from big cultural events and seasonal moments, to highlighting our key retail partners (Tesco, M&S etc.), to supporting our trade team at tastings and events.

It’s a hands‑on role in an early‑stage start-up, with real input into our overall brand strategy, messaging and growth.

What you’ll be doing

Content & social strategy

• Own the social content calendar across key channels (Instagram, TikTok, LinkedIn support where needed).
• Plan content around business goals (launches, partnerships, key listings, trade priorities) and cultural moments (seasons, calendar events, relevant trends).
• Bring proactive ideas for always‑on content that grows our community, drives engagement, reacts to trends and keeps Vinca feeling relevant.

Content creation & production

• Shoot and edit short‑form video (Reels, TikToks, Stories, behind‑the‑scenes) and stills (product, lifestyle, event content).
• Confidently appear on camera yourself when needed, and know when to put the spotlight on our founders – helping them tell the Vinca story in a natural, engaging way.
• Plan and film founder‑led content (interviews, Q&As, behind‑the‑scenes, “day in the life”, story‑led pieces) that brings our mission, values and personality to life.
• Create simple graphics, social assets and captions that feel on‑brand and scroll‑stopping.
• Brief and manage photographers, videographers and external content creators, working to a set budget and clear deliverables.

Community, partners & events

• Create content that heroes our key partners (Tesco, M&S, etc.) – from shelf shots and POS content to fun “shop with me” style videos.
• Support the team at trade tastings, store activations and events, capturing content on the road with a social‑first mindset.
• Help build and nurture our online community – jumping into comments, DMs and reposting UGC where needed.

Performance & optimisation

• Track how content is performing and regularly share simple, actionable insights with the team.
• Test new formats, timings, hooks and ideas, and feed learnings into the content strategy.

You’ll thrive in this role if you…

• Have proven experience creating social content for a brand, agency or as a successful creator (ideally 2+ years).
• Are confident in shooting and editing short‑form video for Instagram and TikTok (CapCut, InShot, Premiere Pro, or similar).
• Understand how to create content that stops the scroll – strong hooks, storytelling, pacing, sound, trends.
• Are just as happy planning and organising (calendars, shoots, budgets) as you are being creative.
• Are comfortable working from home, from the office and out on the road – in bars, shops, events and the occasional vineyard.
• Love being part of shoots and events, talking to people and capturing real, in‑the‑moment content.
• Have a genuine interest in wine, food, culture and social media – and an eye for what feels current.
• Are proactive, organised and happy in a small, fast‑moving start‑up where things change quickly.

What we offer

• The chance to shape how a growing wine brand shows up online from an early stage.
• Real input into our brand strategy and messaging, not just “posting what you’re given”.
• A friendly, down‑to‑earth team that cares about doing things sustainably and thoughtfully.
• Hybrid working: a mix of office, home and on‑the‑road content days.
• Wine, of course – plus tastings, events and trips when we can.