Social Media and Marketing Executive

Cutler and Gross; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

An established eyewear brand in London is seeking a Social Media and Marketing Executive to manage their social media presence, create engaging content, and support marketing initiatives. Ideal candidates should have 3–5 years of experience in social media, especially within the fashion or luxury sectors. The role offers benefits including a frame allowance and flexible working hours.

Benefits

Frame and sunglass allowance

Generous friends and family discount

25 Days holiday

Flexible hours

WFH 6 days per month

Regular company socials

Qualifications

• 3–5 years of social media experience in fashion, beauty, or luxury.
• Proven ability to grow and engage audiences across social channels.
• Strong portfolio showing original social content.

Responsibilities

• Develop and execute social media strategy for various platforms.
• Manage daily social posting schedule for timely content.
• Coordinate product shoots and oversee post-production.

Skills

Social media experience

Audience engagement

Adobe Creative Suite

Meta Ads Manager

Organizational skills

Tools

Hootsuite

Sprout

Canva

Job description

Overview

A brand built on friendship and rooted in craft, Cutler and Gross was established by opticians Mr Cutler and Mr Gross in 1969. They had a vision: to pioneer a new standard of eyewear. Each frame was made by hand in the workshop above the Knightsbridge store in London. Over 55 years on and this philosophy of craftsmanship remains unchanged. Taking place in Italy and Japan, the frames are handcrafted by a team of artisans who have spent decades honing their skills. Today, the proudly independent eyewear brand has 5 flagship store locations in London, Bath, New York and Toronto and has over 2000 Stockists in 50 countries around the world, and online at www.cutlerandgross.com.

The Role

The Social Media and Marketing Executive will be responsible for helping executive marketing initiatives, managing social media presence and growth, and supporting partnerships. This hands on role requires excellent organisation skills, attention to detail and a strong creative eye with the ability to manage multiple priorities in a fast-paced environment.

Key Responsibilities

• Develop and execute a comprehensive organic and paid social media strategy across platforms including Instagram, Facebook, and LinkedIn.
• Own and manage the daily social posting schedule, ensuring content is timely, on-brand, and aligned with product launches, campaigns, events, and key brand messaging.
• Maintain and update the monthly content calendar, coordinating across marketing, PR, and ecommerce.
• Work with the team to create and curate high-quality, platform-optimised visual content - including ecommerce product photography, lifestyle imagery, Reels, motion graphics, and branded assets.
• Work with the Brand Copy Editor to write engaging, design led captions and copy.
• Coordinate product shoots with the Marketing Manager and oversee final edits and post-production for comms channels.
• Work with the external performance marketing teams to develop and coordinate paid social campaigns, including targeting, creative testing, and optimisation.
• Provide or adapt creative assets for performance-driven formats (e.g. Stories, video ads, carousels).
• Monitor paid performance with the Ecommerce and Marketing Manager and report on KPIs like CTR, conversions, and ROAS.
• Actively manage community interactions - responding to comments, DMs, tags, and mentions in a timely and brand-aligned voice, alongside the Brand Copy Editor.
• Build relationships with followers, creators, influencers, and brand advocates alongside PR manager and supporting on press request send outs where required.
• Identify and engage with UGC and relevant brand-aligned communities.
• Track performance of both organic and paid content, using insights to continuously optimise posting strategy, content types, and engagement tactics.
• Deliver weekly insights and monthly reports with key metrics, highlights, and recommendations and actionable ideas.

Requirements

• 3–5 years of social media experience, preferably in fashion, beauty, or luxury lifestyle industries.
• Proven ability to grow and engage audiences across social channels including Instagram, TikTok, Facebook, LinkedIn
• Strong portfolio showing original social content, including visuals and copy.
• Skilled in tools like Adobe Creative Suite, Canva etc
• Experience with Meta Ads Manager, and social analytics platforms (e.g. Hootsuite, Sprout) preferable
• Strong organisational skills and ability to manage a busy social calendar with precision and changing product dates.
• Sophisticated aesthetic and understanding of luxury brand tone, voice, and audience.
• A genuine interest in luxury fashion, world of art, music and design.

Staff Benefits

• Frame and sunglass allowance
• Generous friends and family discount
• Annual eye test at a Cutler and Gross store
• 25 Days holiday (+1 extra day for each additional year you work at the business - up to max of 30 days)
• Flexible hours – core hours between 10am and 4.30pm
• WFH 6 days per month (max 2 per week) – after probation
• Regular company socials

Applicants should apply with a CV and cover letter to [e-mail]

We are not accepting queries or candidate applications via recruitment agencies or consultants.