Social Media and Digital Content Manager

University of York; York and North Yorkshire; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading educational institution in York is seeking a Social Media and Digital Content Manager to develop and implement a strategy for digital media. The ideal candidate will manage social media channels, coordinate with content creators, and ensure high-quality engagement with the University community. Essential qualifications include experience in digital communication and managing major brands, along with strong analytical skills. This role aims to enhance the University's public reputation and community engagement.

Qualifications

• Knowledge of digital technologies, social media and their application.
• Demonstrable experience managing social media for a major brand.
• Ability to lead projects and manage content creators.

Responsibilities

• Develop and coordinate the University’s digital media strategy.
• Lead social media channel strategy and implement campaigns.
• Monitor social media channels and respond to inquiries.

Skills

Knowledge of digital technologies and social media

Experience in managing social media for major brands

Ability to analyze and report complex data

Effective communication in verbal and written formats

Education

Level 3 qualification or equivalent experience

Tools

Google applications

Microsoft Office

Social media monitoring platforms

Job description

Department

This is an exciting opportunity to join a Communications team known for creating fresh and original University social media content. Whether maximising awareness through collaborations with Greg James and Radio 1, driving engagement through our recognisable Humans of York content, or advising on an international strategy for our new campus with Mumbai, we’re looking for someone with the leadership, energy and awareness to enhance our reputation for public good and keep the University of York at the front of everyone’s mind.

Based in the University’s Reputation, Economic Development and Advocacy Directorate at York, the Communications team brings together specialists in digital communications, research comms and media relations, internal communications, and events and public engagement. Our mission is to advance institutional profile and reputation, and help build a strong University community who feel informed, supported and connected.

About the Role

The Social Media and Digital Content Manager is responsible for developing the University’s digital media, coordinating content that supports the University’s vision to be a true force for public good. From profiling student experience and life-changing research, through to the impact of our partnerships and influential alumni, our content aims to inspire and engage our community.

Focused on supporting our recruitment, advocacy, profile and reputation, you will primarily work with other content creators across the University. This means leading and coordinating our social media channel strategy, and designing and implementing campaigns, as well as improving our approach to governance, quality (including accessibility) and evaluation of our organic digital content.

You will also lead and coordinate monitoring of University social media channels, ensuring we offer excellent customer service to incoming messages, responding appropriately to queries, posts and comments, and identifying issues that require escalation.

Skills, Experience & Qualification needed

• Details of the main qualifications, knowledge, skills, experience and qualifications essential to the post (as stated in the ‘person specification’ in the job template)
• Knowledge of digital technologies, social media and their application in communication and marketing
• Demonstrable experience at a strategic level of managing social media for a major brand or campaign, and in delivering engaging digital content
• Knowledge of social media monitoring platforms for managing social media activity and delivering insights for evaluation
• Experience of crisis communications and managing reputational issues (Desirable)
• Understanding of our target audiences’ motivations and needs (Desirable)
• Experience of managing others, either as direct reports or in a matrix style (Desirable)
• Level 3 qualification. (Qualifications at this level include A levels. Please view the full list.). We also welcome applicants with equivalent non-UK qualifications or equivalent professional experience.
• Taking ownership for / Hold a significant role in the delivery of distinct pieces of work e.g. leading a project
• Gather, analyse, interpret and report complex data/information
• Use digital technologies including Google applications and/or Microsoft Office
• Communicate effectively in verbal and written formats, including the use of a variety of digital tools

Interview date: To be confirmed

For an informal discussion about the post, please contact: Deb Ward, Head of Internal Communications at [e-mail]