Shopper Marketing Manager

Edgewell Personal Care; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading personal care company is seeking a Shopper Marketing Manager in London. The role focuses on executing shopper initiatives, managing retail partnerships, and driving business growth through effective activation plans. Ideal candidates will have experience in shopper marketing and a deep understanding of the UK retail landscape. Excellent budget management and communication skills are required. This position offers a hybrid work model.

Benefits

Competitive salary

Hybrid working possible

Employee assistance programme

Life assurance

Discounted products

25 days annual leave

Free snacks and beverages

Social club membership

Qualifications

• Experience in Shopper Marketing.
• Experience working directly with retailers and sales teams.
• Understanding of the UK market and key channels.

Responsibilities

• Deliver a winning programme of initiatives across the portfolio of brands.
• Use insight data to create effective activation plans.
• Manage retail media partners and suppliers with clear SLAs and KPIs.

Skills

Shopper Marketing

Retail collaboration

Budget management

Consumer insight

Communication skills

Project management

Education

Business Graduate or equivalent

Tools

Excel

PowerPoint

Microsoft Office

Job description

Overview

Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

Role

Shopper Marketing Manager

Location: London, UK

Working: Hybrid

Now, Let’s Get Down to Business

We’re looking for an outstanding Shopper Marketing Manager to join the team and bring our well-loved brands to life in store and online with our Retail partners. Your goal will be to ensure that our shopper initiatives deliver in-store excellence to ultimately win the point of purchase moment. You will create and implement activation plans that drive business growth consistently with the overall UK strategy.

Responsibilities

• Activation Planning: Deliver a winning programme of initiatives across the portfolio of brands, including support for NPD launches.
• Voice of the Customer: Use insight data and knowledge of the trade channel and customers to create relevant and effective activation plans.
• Excellence in Execution: Ensure campaigns align with brand and customer guidelines.
• Evaluation: Review initiative success, focusing on ROI and continuous improvement.
• Ways of Working: Champion and communicate shopper activation plans to internal teams.
• Customer Meetings: Develop relationships with retailer marketing contacts and agencies.
• Management of Retail Media Partners and Suppliers: Direct and manage agencies and suppliers with clear SLAs and KPIs.
• Budget Management: Manage a portion of the marketing budget, ensuring accurate forecasting and ROI.

Qualifications

• Business Graduate calibre or equivalent.
• Experience in Shopper Marketing.
• Experience working directly with retailers and sales teams.
• Understanding of the UK market and key channels; personal care industry knowledge is a bonus.
• Experience managing BTL, design, and third-party agencies.
• Proven budget management and prioritisation skills.
• Consumer/shopper insight-driven approach.
• Strong influencing, initiative, and communication skills.
• Team player with a track record of success and project management experience.
• Proficient in Excel, PowerPoint, and Microsoft Office.

What we offer

Competitive salary, Hybrid working possible (2 days in the office), employee assistance programme, life assurance, discounted Edgewell branded products, core working hours, 25 days annual leave, free beverage & snacks, sports & social club membership, dress for your day policy and a great team!

Next Steps

If you’re looking forward to progressing your career with us, then we’re looking forward to hearing from you. Please email an up-to-date CV in English along with your salary expectations. Alternatively, feel free to pass onto your teammates who may be interested. For information about this great company, visit www.edgewell.com.

#INT

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.