SEO Site Manager

Frasers Group; Shirebrook; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading retail company in the UK is seeking an experienced SEO site manager to lead the SEO strategy for its sports brands. This role involves managing an SEO executive, optimizing performance, and increasing organic traffic through strategic planning and execution. The ideal candidate will have strong data-driven skills and proven experience in managing SEO initiatives, working closely with technical partners to drive results. This position offers a dynamic environment where innovation is encouraged.

Qualifications

• Proven experience in managing SEO performance, with a focus on organic traffic growth.
• Ability to develop and optimize SEO strategies in line with business objectives.
• Experience in team management, leading SEO executives effectively.

Responsibilities

• Own and optimize SEO performance on Sports Direct.
• Develop SEO roadmap and strategy in collaboration with the SEO Lead.
• Team management of SEO Executives and reporting on KPIs.

Skills

SEO performance management

Data-driven decision making

Content management

Team management

Keyword research

Tools

Botify

Pi-datametrics

Job description

The SEO site manager is responsible for strategy, performance and execution of SEO for Frasers Groups sports brands. Managing an SEO executive and reporting into the SEO Lead, with support from external partners (Botify, Pi-datametrics), you will be responsible for managing the website and increasing organic traffic and revenue by way of information architecture improvements, content management, and SEO techniques. You will be data-driven and performance minded, ensuring projects are prioritised accordingly and optimised to meet KPIs.,

• SEO performance - owning, driving and optimising performance on Sports Direct
• Delivering the SEO strategy- Work with the SEO Lead to develop the sites SEO roadmap and strategy
• Carry out keyword research and manage site technical issues to support SEO roadmap
• Team management - line management of SEO Executives
• Reporting and KPIs - monitor and improve the sites KPIs and revenue targets
• Insight and opportunity analysis - highlight opportunities and developments across the channel
• PR Campaigns - work with the SEO Lead to delivery SEO link building campaigns
• Best practice - stay abreast of and contribute to wider industry developments
• Share initiatives, best practices and results.