Senior Social Media Manager

Zachary Daniels Recruitment; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A prominent fashion retail company based in London is looking for a Senior Social Media Manager. This role involves leading the social and influencer strategy, managing a large budget, and driving innovative campaigns across multiple categories. The ideal candidate will have significant experience in social media marketing, a strong background in negotiating influencer partnerships, and exceptional leadership skills. This position offers a highly competitive package and the opportunity to influence marketing at a pivotal time for the brand.

Qualifications

• Significant experience in social and influencer marketing, including leadership at a senior level.
• Proven success in delivering end-to-end strategies that balance brand storytelling with commercial performance.
• Strong knowledge of content planning and multi-platform storytelling.

Responsibilities

• Lead the strategy and execution of organic social and influencer partnerships.
• Develop quarterly and annual content plans in collaboration with other teams.
• Manage high-profile talent relationships to strengthen the brand presence.

Skills

Social media marketing

Influencer marketing

Content planning

Analytical skills

Leadership

Job description

Overview

Senior Social Media Manager Large Fashion & Home Retailer 12 Month FTC London/Hybrid Highly Competitive Package

This is an exciting maternity cover opportunity for a Senior Social Media & Influencer Lead to take ownership of a high-profile social and influencer strategy within a fast-paced, multi-category online retailer. With a bold new brand direction already in place, this role offers the chance to shape organic social, influencer, and celebrity activity at scale.

The Senior Social Media & Influencer Lead will oversee a substantial budget and manage a large, creative team, ensuring content and campaigns not only engage but deliver meaningful brand and commercial impact. Working across categories including fashion, beauty, home, and tech, this role is about combining cultural insight with commercial thinking to deliver scroll-stopping campaigns.

This is a leadership position suited to a confident and creative operator who is as comfortable setting strategy as they are championing innovation and bringing ideas to life.

Key Responsibilities

• Lead the strategy and execution of organic social, influencer, and celebrity partnerships, ensuring alignment with wider brand and trading priorities.
• Develop and deliver quarterly and annual content plans, collaborating with brand, PR, paid media, and category teams.
• Stay ahead of platform trends and algorithm shifts, testing new formats and features to drive innovation.
• Oversee the influencer programme, building a strong network of creators and negotiating impactful partnerships.
• Manage high-profile talent relationships to strengthen brand presence across multiple categories.
• Inspire and develop a growing team, fostering a culture of creativity, collaboration, and results.
• Own performance measurement and reporting, providing clear insight to senior stakeholders.
• Manage a multi-million-pound budget, ensuring smart prioritisation and maximum ROI.

What We're Looking For

• Significant experience in social and influencer marketing, including leadership at a senior level.
• Proven success in delivering end-to-end strategies that balance brand storytelling with commercial performance.
• Strong knowledge of content planning, social-first campaigns, and multi-platform storytelling.
• Hands-on experience managing influencers, creators, and talent, with measurable results.
• Commercial awareness, with experience linking social output to trading goals and negotiating contracts.
• Excellent communication skills, with the ability to influence senior stakeholders and cross-functional teams.
• Organised, resilient, and action-oriented, with the ability to manage multiple projects at pace.
• Strong analytical skills and familiarity with influencer platforms and social analytics tools.
• Passion for culture, creativity, and innovation, combined with a pragmatic approach to delivery.

This Senior Social Media & Influencer Lead position offers the chance to play a defining role in shaping the future of social and influencer marketing for a well-established retailer at a pivotal point of transformation.