Senior Social Media Executive

SWAY Hair Extensions; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading salon brand in the UK seeks a Social Media Executive to enhance their digital presence. The ideal candidate will have over 3 years of experience, a degree in Marketing or Fashion, and strong content creation skills. You will work closely with the marketing team to create engaging content for Instagram and TikTok while managing partnerships and marketing strategies. Success in building brand awareness and driving engagement is essential. This role offers an exciting opportunity to grow within a creative sector.

Qualifications

• 3+ years of experience in a social marketing role.
• Degree level education in Marketing or Fashion.
• Experience in video content creation for social media.

Responsibilities

• Create and execute marketing activity across brand and digital channels.
• Manage the social media calendar and monitor competitors.
• Create engaging content for Instagram, TikTok, and website.
• Assist with photo shoots and events.

Skills

Content creation

Social media management

Communication

Organizational skills

Marketing strategy

Education

Degree in Marketing or Fashion

Job description

SWAY Hair Extensions is now one of the UK’s leading salon professional brands and rated #1 on Trustpilot. A salon professional go-to brand offering 7 hair extension methods, 49 unique natural colour shades, and a Premium Haircare collection.

We are looking to recruit a Social Media Executive to the team with experience within Fashion, Hair or Beauty essential.

The successful applicant will be dedicated to implementing the brand's vision through Creatives, Marketing and Social strategies, ensuring excellent content delivery across all platforms while working alongside a successful team.

The Senior Social Media Executive will be responsible for growing the company’s Luxury Hair Extension and retail presence through social channels and additional platforms. Using a collaborative approach, you will be required to create content while managing influencer partnerships and working with our Graphic Designer, Affiliate Manager, and CEO.

Responsibilities

• Working closely with the Marketing Team and Social and Branding Manager to create and execute marketing activity across brand and digital channels.
• Managing the social media calendar including monitoring competitors and highlighting best practice.
• Create engaging on-brand creative content for all media channels including Instagram, Titkok and our website.
• Working closely with the creative lead and digital marketing ggency, analysing Google Analytics together and utilising information to become more competitive with our activities.
• Assisting on photo shoots and events – directing/gathering BTS content.
• Weekly marketing reporting.
• Plan and develop the marketing strategy for all social channels
• Tracking social content and identifying brand opportunities.

Requirements

• At least 3 years' experience in a social marketing role
• Educated to degree level in a Marketing/Fashion discipline.
• Experience in creating engaging video content for social media.
• Keen interest in the female beauty/fashion industry.
• Strong communication skills and ability to manage successful relationships with internal & external partners.
• Strong organisational skills and fine attention to detail.