Senior Sales Manager

21c Museum Hotels; St Andrews; On-site; GBP 80,000 - 100,000; Full time

Job summary

A luxury hotel resort in St Andrews is seeking a Senior Sales Manager to drive corporate and MICE business. In this role, you will lead sales efforts, develop new accounts, and nurture key client relationships while collaborating with internal teams. Strong experience in sales management, particularly within luxury hotels, is required. This position offers a competitive salary and various staff benefits, including complimentary access to golf courses and discounted rates at Accor hotels.

Benefits

Competitive salary

Complimentary access to golf courses

Discounted rates at Accor Hotels

Staff shuttle service

Complimentary staff canteen

Discounted dining

Spa treatment discounts

Employee benefits platform access

Complimentary leisure facilities access

Regular social events

Qualifications

• Proven experience in sales management within luxury hotels.
• Strong MICE or corporate sales experience with results-driven approach.
• Exceptional communicator and relationship-builder.

Responsibilities

• Develop new accounts and manage key client relationships.
• Execute proactive sales through meetings and presentations.
• Collaborate with marketing and events teams for MICE strategies.

Skills

Sales management experience

MICE experience

Strong communication skills

Team management

Commercial awareness

Job description

Fairmont St Andrews is one of Scotland’s most iconic five‑star luxury resorts, set in the world‑famous Home of Golf. Our 213‑bedroom resort features two championship golf courses, an award‑winning spa and leisure facility, and a collection of exceptional dining venues, including our AA Rosette restaurant, St Andrews Clubhouse & Grill, showcasing the finest Scottish steak and seafood.

Located just outside St Andrews, with easy access from Leuchars Railway Station and Dundee, Fairmont St Andrews offers a truly world‑class guest experience in an unforgettable setting.

We are seeking a Senior Sales Manager to join our dynamic Sales & Marketing team. This is a truly unique opportunity to drive corporate and MICE business while representing a globally recognised luxury brand in the Home of Golf.

As Senior Sales Manager, you will lead the sales efforts for our MICE market across a designated territory, developing new business and nurturing key accounts. You will manage the sales process from lead generation to booking while your focus will be on driving revenue, building strong client relationships, and working closely with internal teams to deliver outstanding guest experiences. This role will also involve travel to attend trade shows, exhibitions, and sales missions across the UK and Europe.

Key Responsibilities

• Develop new accounts and manage key client relationships to maximise revenue
• Execute proactive sales through face‑to‑face meetings, site visits, and presentations
• Collaborate with marketing, events, and Accor Global Sales teams to implement MICE strategies
• Lead, mentor, and develop junior sales team members
• Maintain accurate records in Opera Sales & Catering and ensure excellent communication across teams
• Attend trade shows, familiarisation trips, and other events to generate business opportunities

Qualifications

• Proven experience in sales management within luxury hotels or premium venues
• Strong MICE or corporate sales experience, with a results‑driven approach
• Excellent communicator and relationship‑builder
• Highly organised, commercially aware, and comfortable managing a team
• Flexible and adaptable, with the ability to work across a 7‑day operation

What is in it for you

• Competitive Salary
• Complimentary access to our Championship Golf Courses
• Discounted colleague rates for Accor Hotels world wide
• Staff Shuttle Service to/from St Andrews
• Complimentary Staff Canteen
• 50% off dining in all of our Food & Beverage Outlets
• Fantastic colleague discounts for Spa Treatments and Spa Retail Products
• Access to Vivup - a comprehensive employee benefits platform
• Complimentary access to our Leisure facilities including our Gym and Pool services
• Regular Social Events including a complimentary Christmas Ball and Summer BBQ
• Colleague discounts in our Retail Shops