Senior Sales Manager

Cake Agency | Shopify Premier Partner; Birmingham; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading eCommerce agency in Birmingham is seeking a Senior Sales Manager to take charge of its outbound sales strategy. The successful candidate will focus on identifying and winning new business from potential retail brands. This role demands strong outbound sales experience, an understanding of eCommerce, and effective communication skills. The position offers a competitive salary with commission, hybrid working options, and a collaborative team culture.

Benefits

Competitive base salary + commission

Hybrid working setup

25 days holiday + bank holidays

Team socials

Wellness & style budget

Qualifications

• Proven experience in outbound sales, ideally within a digital agency or SaaS environment.
• Strong understanding of eCommerce and retail challenges, ideally DTC and Shopify-adjacent.
• Highly proactive and driven by results.

Responsibilities

• Define and execute an outbound sales strategy focused on DTC and omnichannel retailers.
• Identify and prospect high-potential brands that align with Cake’s strengths.
• Use email and LinkedIn to create opportunities.

Skills

Outbound sales experience

E-commerce understanding

Strong communication skills

Proactivity

Tools

CRM systems (HubSpot)

Job description

About Cake Agency

Cake Agency is one of the UK’s leading Shopify Premier Partners, specialising in helping ambitious eCommerce brands scale through data-driven strategy, design, performance marketing and development. We are investing in our leadership that will accelerate our current trajectory.

The Role

We are hiring a Senior Sales Manager to take full ownership of our outbound sales strategy, identifying, targeting and winning new business from ideal-fit retail brands who aren't yet aware of Cake. This is a hunter role, focused on opening doors and generating opportunities from scratch, with the support of the leadership team.

Key Responsibilities

• Define and execute an outbound sales strategy focused on DTC and omnichannel retailers
• Identify and prospect high-potential brands that align with Cake’s strengths and service model
• Use email, LinkedIn, cold outreach and industry events to create opportunities
• Deliver compelling outreach, discovery calls and qualification processes
• Work with leadership to develop offer positioning, pitch decks, and outreach frameworks
• Maintain and update a structured outbound pipeline via CRM
• Collaborate with Directors and Account Leads to scope and price proposals
• Track performance metrics, iterate campaigns, and build a repeatable playbook

Key Skills & Experience

Essential

• Proven experience in outbound sales, ideally within a digital agency or SaaS environment
• Strong understanding of eCommerce and retail challenges, ideally DTC and Shopify-adjacent
• Highly proactive, driven by results and unafraid of cold outreach
• Experience selling service-based or consultative solutions to founders or C‑suite
• Confident communicator with excellent written and verbal presentation skills

Desirable

• Familiarity with CRM systems (HubSpot or similar)
• Understanding of agency margin models and pricing frameworks
• Network within eCommerce, retail or DTC startup ecosystem

The Successful Candidate

The successful candidate will :

• Demonstrate a credible track record of winning new business in eCommerce agencies or closely related SaaS environments where trust not volume drives deals
• Bring a relevant and active network across DTC founders ecommerce leaders and Shopify adjacent ecosystems and know how to turn relationships into revenue
• Be comfortable starting conversations from zero without relying on inbound leads reputation or brand awareness
• Understand how to sell complex service propositions where outcomes process and chemistry matter as much as price
• Show commercial judgement when qualifying opportunities and know when to walk away rather than chase misaligned deals
• Communicate with clarity confidence and restraint especially when speaking to founders CEOs and senior operators
• Be organised enough to build repeatable systems but pragmatic enough to adapt messaging based on real world feedback
• Take personal ownership of results without hiding behind marketing pipelines or leadership presence
• Thrive in an environment where autonomy is high expectations are clear and excuses are not indulged
• Has previously helped define ICPs offers or outbound frameworks not just executed someone else’s playbook
• Is motivated by building something durable not just hitting short term commission numbers

Package & Benefits

• Competitive base salary + commission structure
• Hybrid working setup with remote flexibility
• 25 days holiday + bank holidays
• Team socials, wellness & style budget
• A genuinely collaborative and progressive team culture with growth mindset