Senior Performance Marketing Manager

Creditspring; Camden Town; On-site; GBP 50,000 - 70,000; Full time

Job summary

A growing fintech company in Camden Town is seeking a Senior Performance Marketing Manager to lead performance marketing strategies and drive digital growth. In this role, you’ll manage paid channels, build CRM journeys, and work with cross-functional teams to optimize acquisition and engagement. The ideal candidate has 4–6 years of relevant experience and a strong understanding of Meta and Google advertising platforms.

Qualifications

• 4–6 years of experience in growth/performance/CRM marketing roles, ideally in fintech or consumer tech.
• Fluent in analysing campaign performance and funnel data.
• Deep understanding of ad platforms and lifecycle marketing strategy.

Responsibilities

• Take ownership of paid acquisition channels and media strategy.
• Build and optimise growth funnels from traffic to converted members.
• Explore and test new acquisition and lead nurturing channels.
• Design dashboards to measure channel performance and impact.
• Collaborate with designers on campaign creatives.
• Coordinate with various teams for campaign accuracy and compliance.
• Support outreach for new partnerships.

Skills

Growth marketing

Performance marketing

Data analysis

Channel strategy

Cross-functional collaboration

Tools

Meta ad platform

Google ad platform

Job description

We are Creditspring, a new way of borrowing that focuses on its members and provides them with safe and efficient short-term financial products.

We're a fast-growing FCA-regulated consumer credit company. We have members, not customers and we take a lot of pride in that!

As one of the UK’s only subscription finance company in the market, we truly have a unique value proposition. Our mission is very clear; to improve the financial stability and resilience of our members. We do this through the products we provide, the partnerships we have, and our educational content. We want our members, and everyone in the UK to be able to better manage their finances and steer them away from high-cost, unregulated credit options.

About the role

We’re looking for an analytical and hands‑on Senior Performance Marketing Manager to drive our digital growth engine. This key role sits within the Growth team, reporting to the Head of Marketing, and is responsible for leading our performance marketing strategy across paid channels while also building sophisticated CRM journeys to nurture leads and increase conversion.

This role is perfect for someone who’s equally comfortable scaling Meta/Google campaigns as they are building lifecycle strategies and user segments. You'll work closely with our analyst, comms, and design teams to orchestrate multi‑channel customer journeys that fuel acquisition, engagement, and ROI.

Your Role & Responsibilities

• Performance Marketing Ownership – Take full ownership of our paid acquisition channels (Meta, Google, and new platforms). Manage agency partners, define media strategy, build funnel‑based campaign plans (top/mid/bottom), and continuously optimise for CAC, LTV, and ROAS targets.
• Growth Funnel Design – Build and optimise the full funnel, from anonymous traffic to converted members. Scope targeting strategies, develop content briefs, and work with creative teams to launch personalised campaigns across paid and owned media.
• Channel Expansion & Testing – Explore and test new acquisition and lead nurturing channels (e.g. affiliates, display, new retargeting platforms). Run structured pilots with clear test‑and‑learn frameworks.
• Attribution & Measurement – Work with our analyst and Head of Marketing to design dashboards and frameworks to measure incremental impact, channel attribution, funnel drop‑offs, and halo effects of ATL and brand campaigns.
• Creative Alignment – Brief and collaborate with internal designers and external agencies on paid campaign creatives. Align on messaging, segment targeting, and content formats across funnel stages.
• Cross‑Functional Collaboration – Coordinate with data, underwriting, compliance, and product teams to build campaigns that are accurate, compliant, and conversion‑focused.
• New Partner Outreach – Support initial outreach and lead generation for new affiliate and broker partnerships, working closely with the Head of Marketing for negotiations and onboarding.

Who You Are

• Experienced – 4–6 years of experience in growth/performance/CRM marketing roles, ideally in a fintech or consumer tech environment.
• Data‑Savvy – You’re fluent in analysing campaign performance, slicing segments, and drawing actionable insights from funnel data.
• Channel Expert – Deep understanding of Meta and Google ad platforms, lifecycle marketing strategy.
• Hands‑On – You’re willing and excited to get into the detail – from drafting test plans to QAing final creatives.
• Cross‑Functional Communicator – Able to manage agencies, influence internal stakeholders, and work across technical and creative disciplines.

Don't you meet all the listed requirements? Research has shown that women and people from underrepresented groups often don't apply for jobs unless they're 100% qualified. As an equal opportunities employer, we know that diversity is a key part of our teams' successes, so if your experience doesn’t fit perfectly but this role excites you, we’d love for you to apply. We’re committed to Creditspring being an inclusive environment where employees feel welcomed, valued, and listened to; we want you to thrive as your true self.

Please note that the People Team is contactable only via [e-mail]. Unsolicited emails to other team members will not be actioned.