Senior Partnerships sales manager

PYVITAL; Birmingham; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A major UK sports and entertainment organisation is seeking a Senior Partnership Sales Manager to lead partnership sales activities in a hybrid working environment. The ideal candidate will have a strong background in partnership sales within sport or media, driving revenue and fostering relationships with brands. This role involves creating strategic sales plans, developing compelling proposals, and engaging with senior stakeholders. You'll enjoy a fast-paced setting with significant career development opportunities.

Benefits

Hybrid working arrangement

Career development opportunities

Supportive internal culture

Qualifications

• Proven track record in partnership or sponsorship sales within sport and entertainment.
• Experience in closing high-value deals.
• Excellent management skills with confidence in C-suite engagement.

Responsibilities

• Lead the end-to-end partnership sales process, from outreach to closing agreements.
• Develop tailored partnership packages that deliver brand value.
• Identify and qualify new partnership prospects across industries.

Skills

Partnership or sponsorship sales experience

Stakeholder management

Creative thinking

Project management

Communication and presentation skills

Job description

Overview

Job Title : Senior Partnership Sales Manager

Location : Birmingham (Hybrid Working Available)

Salary : Competitive + Bonus + Benefits

Contract Type : Full-time, Permanent

About the Role :

We’re recruiting for a Senior Partnership Sales Manager to join a major UK sports and entertainment organisation. This is an exciting opportunity to shape high-value commercial partnerships for one of the country’s most dynamic and high-profile sporting teams.

You will play a key role in driving partnership revenue, creating compelling commercial propositions, and building relationships with major brands across a wide range of sectors. Working closely with senior leaders and internal stakeholders, you’ll manage the full sales cycle — from prospecting and pitching through to negotiation and closing long-term deals.

This role is ideal for a commercially-minded partnership specialist with experience in sport, sponsorship, rights holders or media environments, and who enjoys working at pace within a high-energy commercial function.

Key Responsibilities

Partnership Sales Strategy

• Lead the end-to-end partnership sales process, from initial outreach to closing major commercial agreements
• Build strategic sales plans to deliver ambitious revenue targets
• Stay informed on market and category trends within the sponsorship landscape

Creative Proposition Development

• Develop tailored, insight-led partnership packages that deliver value for both the organisation and the brand
• Collaborate internally to ensure proposals align with team identity, audience insights and commercial priorities
• Create engaging pitch materials that tell a compelling brand story

Lead Generation & Pipeline Management

• Identify, research and qualify new partnership prospects across multiple industries
• Maintain a structured pipeline with clear activity tracking and revenue forecasting
• Use competitive insights to create urgency and maximise opportunities

External Engagement & Pitching

• Lead high-impact meetings with senior stakeholders, brands and agencies
• Deliver confident, persuasive presentations tailored to each prospect
• Produce clear, compelling proposals aligned with commercial objectives

Reporting & Internal Collaboration

• Provide clear and consistent reporting on sales activity, pipeline performance and deal progress
• Work closely with colleagues across Marketing, Communications, Ticketing and Operations
• Present updates and insights to senior leadership and wider commercial teams

Candidate Profile

• Proven track record in partnership or sponsorship sales within sport, entertainment, media, rights holders or agency environments
• Strong commercial acumen with experience closing high-value deals
• Excellent stakeholder management skills and confidence engaging with C-suite decision-makers
• Skilled in building pipelines, generating leads and managing complex negotiations
• Creative thinker with the ability to develop compelling partnership propositions
• Strong communication and presentation skills with an engaging, persuasive style
• Highly organised with strong project management capabilities
• Motivated, collaborative and target-driven

What Our Client Offers

• Hybrid working arrangement
• Opportunity to work within a fast-paced, high-profile sporting environment
• High levels of ownership and strategic influence
• Supportive and collaborative internal culture
• Opportunities to work closely with brands, agencies and senior stakeholders
• Strong career development and commercial progression opportunities

How to Apply

If you’re an experienced partnership sales professional with a passion for high-value commercial work and relationship building, we’d love to hear from you.

About Us

We are a recruitment agency specialising in commercial, partnerships, and marketing appointments across the UK. We connect ambitious professionals with industry-leading organisations, supporting long-term success for both our clients and candidates.