Senior Partnerships Manager, Apple & Gaming Partnerships

BT Security; Greater London; Hybrid; GBP 75,000 - 105,000; Full time

Job summary

A telecommunications company located in London is seeking a strategic leader to oversee partnerships with Apple and develop the gaming strategy. This role includes driving commercial growth and ensuring strong collaboration with high-profile partners. Ideal candidates will have expertise in managing complex relationships and be capable of influencing senior stakeholders. The company offers benefits such as a car allowance, health cover, and an annual bonus.

Benefits

Annual bonus up to 15%

£5,500 car allowance

Family health cover

BT Pension scheme

25 days annual leave

Enhanced family leave policy

Life Assurance

Employee discounts

Volunteering days

Private virtual GP appointments

Qualifications

• Experience negotiating complex agreements and assessing investment opportunities.
• Strong knowledge of the gaming industry and consumer technology.
• Demonstrated ability to manage high-profile partnerships.

Responsibilities

• Lead partnerships across Apple and Gaming, driving commercial growth.
• Oversee relationship management with Apple, ensuring collaboration.
• Shape and grow BT's gaming strategy with major content partners.
• Make key commercial decisions and negotiate partner agreements.
• Coach and develop a team of partnership professionals.
• Drive performance through KPIs and data analysis.

Skills

Strategic partnership expertise

Strong commercial judgement

Excellent relationship-building skills

Understanding of consumer tech and digital entertainment markets

High-level strategic thinking

Proven leadership capability

Job description

Overview

Closing Date: Wednesday 11th February 2026

Location: London

Flexible Working

The BT group operates a 3 together, 2 wherever working model. This means you are required to be at your contractual location 3 days a week with 2 flexible days per week.

About BT Consumer

We run the biggest and best fixed broadband and mobile network services in the UK with an ambition to be the country\'s most trusted connector of people. We bring together the BT, EE and Plusnet brands to serve more than 25 million subscribers and connect for good. Because we own the best networks for mobile and broadband, the biggest and most exciting tech brands in the world partner with us so we can bring our customers new products and services beyond the connectivity we\'ve always been famous for. That includes gaming, TV, entertainment and home and cyber security. We handle 100% of calls and customer enquiries from our UK-based contact centres. And we have more than 400 stores on high streets across the country, including our EE Studio and Experience stores that invite people to try new technology for themselves and see how it can make their lives better.

Our networks and services keep you connected and entertained. Our mobile products run over the UK\'s best network, with EE\'s 4G and 5G speeds covering more than 90% of the UK. EE\'s 5G connectivity is available to more than 80% of the UK population. Our ultra-reliable broadband is available at more than 99% of UK premises. With guaranteed speeds to keep you streaming, gaming, watching TV and connecting to the things that matter most. Our full fibre broadband is designed to meet our customers\' online demands using the UK\'s most reliable broadband technology.And we continue to roll out the next generation of broadband and mobile services, with Wi-Fi 7 and 5G standalone. Wi-Fi 7 gives customers higher speeds and greater capacity in the home, while our 5G standalone mobile network is designed to handle the game-changing services of the future and a growing range of AI-powered devices, from smartphones to laptops, tablets and more.

The Scope

This role is essential to driving BT Consumer\'s growth and customer experience across the strategically important Apple and Gaming categories. It leads BT\'s largest partnership with Apple, requiring strong relationship management, an understanding of their wide product and services ecosystem, and the ability to deliver value within a highly structured commercial framework.

At the same time, the role shapes BT\'s evolving gaming strategy by working with major console, cloud and content partners to identify growth opportunities and translate partner strategies into BT\'s own plans.

You will set the direction for both categories, align partner ambitions with BT Consumer\'s commercial priorities, and lead a team to deliver strong performance, seamless execution, and long-term partnership value.

What you\'ll be doing

• Lead BT Consumer\'s partnerships across Apple and Gaming, setting strategic direction and identifying new ways to drive commercial growth, customer experience and long-term partner value.
• Oversee end-to-end relationship management with Apple-BT\'s largest and broadest partner-ensuring strong collaboration across their ecosystem (devices, services, content) and navigating a structured, contract-led operating model.
• Shape and grow BT\'s gaming strategy by working with major console, cloud and content partners, understanding their market strategies, and translating these into BT\'s own growth plans.
• Make key commercial decisions, including negotiating and signing off partner agreements, securing investment, prioritising initiatives, and aligning commercial roadmaps across internal and external stakeholders.
• Lead, coach and develop a team of partnership professionals, making decisions on resource allocation, capability development and performance to ensure effective delivery across the portfolio.
• Drive performance through clear KPIs, analysis of partner data, and delivery of high-quality insights that guide strategic choices, commercial priorities and continuous improvement.

Skills and Experience Needed

• Strategic partnership expertise, able to manage complex, high-value relationships across both structured environments like Apple and fast-evolving sectors such as Gaming.
• Strong commercial judgement with experience negotiating agreements, assessing investment opportunities and driving performance across devices, services and subscription propositions.
• Excellent relationship-building skills, capable of influencing senior stakeholders and managing high-profile partners where trust, diplomacy and long-term collaboration are critical.
• Understanding of consumer tech and digital entertainment markets, ideally including familiarity with Apple\'s ecosystem and/or gaming platforms (console, cloud or content providers).
• High-level strategic thinking, able to interpret partner strategies, identify growth opportunities and translate them into actionable plans.
• Proven leadership capability, with experience coaching and developing teams, managing resources and ensuring effective delivery across a partnership portfolio.

Benefits

• Annual on target bonus - 15% (calculated using both personal and company performance multipliers)
• £5,500 car allowance (can be taken as cash)
• Family health cover
• BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
• 25 days annual leave + 8 bank holidays with the option to buy up to one week\'s work of your contracted hours. This will also increase with service.
• 2 weeks carer\'s leave
• All parents welcoming a new child are eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
• Enhanced women\'s health support: including help with menopause symptoms, cancer screenings, period care and more.
• Life Assurance (4 x life cover pay)
• Exclusive colleague discounts on our latest and greatest BT broadband packages
• 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
• My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
• Discounted EE TV including TNT Sport and the NOW Entertainment membership.
• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
• Volunteering days so you can give back to your local community.
• Brand new electric vehicle salary sacrifice arrangement, known as \'My EV\'.
• 24/7 private virtual GP appointments for UK colleagues

We value diversity and celebrate difference. \"We embed diversity and inclusion into everything that we do. It\'s fundamental to our purpose: we connect for good.\"

We all stick to the same values: Personal, Simple, and Brilliant. From day one, you\'ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won\'t be alone: we\'ll be there with help and support, learning and development.

A FEW POINTS TO NOTE

Although these roles are listed as full-time, if you\'re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON\'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We\'re committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you\'re excited about this role but your past experience doesn\'t align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.