Senior National Account Manager

Advocate Group; Liverpool; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A heritage British brand in Liverpool is seeking a Senior National Account Manager to drive commercial success with key grocery customers. The role involves developing strategic customer plans, establishing relationships, and leading collaborations. The ideal candidate has FMCG sales experience and is a skilled negotiator. This position offers a hybrid working model with opportunities for professional growth.

Qualifications

• Demonstrated FMCG sales experience, including leadership in a brand.
• Experience collaborating with Marketing for integrated strategies.
• Skilled negotiator with a proven record of balanced scorecard success.

Responsibilities

• Develop strategic customer plans for commercial success.
• Establish strong customer relationships.
• Lead cross-functional collaboration.

Skills

FMCG sales experience

Customer Joint Business Plans (JBPs)

Commercial acumen and analytical skills

Negotiation skills

Adaptability

Education

Graduate-level education

Job description

Senior National Account Manager

Liverpool – Hybrid Working

Are you a National Account Manager that is ready for the step into a Senior National Account Manager position, looking after a key Grocery customer?

The Advocate Group is currently looking for a Senior National Account Manager to join a Heritage British brand that continues to grow through innovation.

You will be joining a business that is a heritage, instantly recognisable brand. Driven by passion, humility and collaboration. This is a great opportunity for a National Account Manager to take the step into a Senior National Account Manager position. Taking responsibility for Morrisons & Ocado.

Key responsibilities

• Develop strategic customer plan approved in partnership with the National Account Controller and Commercial Director for short and medium-term commercial success.
• Hold P&L accountability for the Customer relationships and ensure budgeted scorecard achievement.
• Establish strong customer relationships, developing contacts within your customer and representing the Brand to its best ability.
• Drive optimal execution of point-of-purchase drivers (Range, Distribution, Price, Display, Promotions).
• Lead cross-functional collaboration.
• Oversee or contribute to key projects.
• Monitor JBP plan delivery with customers to align with Sales and Brand strategies.
• Own precise volume re-forecasting, profit evaluation by SKU, and mitigation strategies for budget achievement.
• Negotiate and manage Customer / Category D&A investments to maximize returns for both parties.
• Maintain high standards of Account Management aligned with brand, commercial, legal, and financial guidelines.

About You

• Graduate-level education
• Demonstrated FMCG sales experience, including leadership in a brand
• Experience in collaborating with Marketing for integrated brand, category, and customer strategies
• Proficiency across multiple categories
• Track record in developing, negotiating, and executing customer Joint Business Plans (JBPs) with measurable scorecard achievements
• Strong commercial acumen and analytical skills for P&L accountability and proactive influence
• Skilled negotiator with a proven record of balanced scorecard successExhibits passion, pride, determination, and resilience in demanding commercial environments
• Constantly evaluates and adjusts plans to mitigate risks and capitalize on opportunities for overachievement
• Adaptable to dynamic, ambiguous environments, contributing positively to changes
• Effective team player accustomed to high individual accountability and collective responsibility for sustainable business success

If the role and responsibilities sound like they are a fit for you – then I’d love to speak to you!

Please hit apply if you’re interested or contact Will Cattell.

Phone – 020 7871 8000

Email – [e-mail]

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion / belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.