Senior Media Planner

CPS Group (UK) Limited; London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading marketing agency in London is seeking a highly skilled Senior Media Planner for an 8-month fixed-term contract. You will create and manage strategic media plans across TV and BVOD channels, ensuring efficient use of airtime across UK and international markets. The ideal candidate has extensive experience in TV media planning, strong stakeholder management skills, and a collaborative mindset. This role offers hybrid working arrangements and opportunities for professional growth.

Benefits

Opportunity to work on well-known brands

Collaborative and supportive culture

Professional growth opportunities

Qualifications

• Extensive experience planning TV media campaigns, either in a broadcaster or agency setting.
• Strong understanding of promotional strategies across linear broadcast channels.
• Proven media planning experience in international territories.

Responsibilities

• Create strategic media plans across TV and BVOD channels.
• Oversee the use of promo airtime across UK and international territories.
• Commission creative assets and manage campaigns from planning to delivery.

Skills

Extensive experience planning TV media campaigns

Strong understanding of promotional strategies

Proven media planning experience in international territories

Strong communication skills

Highly organised with attention to detail

Proactive and self-motivated

Proficiency in Excel and PowerPoint

Experience mentoring junior team members

Job description

Overview

Senior Media Planner (8-Month FTC) – London – Hybrid.

About the Role

We're looking for a highly skilled Senior Media Planner to join a busy marketing and communications team on an 8-month fixed-term contract. This role will be central to shaping and delivering high-impact TV and BVOD media plans, ensuring airtime is used effectively and strategically across multiple channels and international markets. Working alongside a collaborative media team, you'll play a key part in raising awareness of upcoming content and campaigns across a diverse portfolio of brands, using your expertise to influence stakeholders, deliver compelling promo plans, and evaluate performance for continuous improvement.

Responsibilities

• Create strategic media plans across TV and BVOD channels, translating wider business objectives into effective promotional campaigns.
• Oversee the use of promo airtime across UK and international territories, ensuring maximum efficiency and alignment with regional goals.
• Commission creative assets and manage campaigns from planning through to delivery, responding quickly to changes in scheduling.
• Collaborate with colleagues across social, PR and paid media to deliver effective omnichannel plans.
• Produce post-campaign analysis and performance reports, sharing insights and recommendations with senior stakeholders.
• Maintain strong relationships with external media partners, managing cross-promotion opportunities and briefing them on campaign priorities.
• Represent the media planning function in business meetings, providing expert guidance and campaign updates.
• Lead by example as a senior team member, supporting the development of junior colleagues.
• Drive innovation by suggesting new approaches, testing strategies, and embedding learnings into future plans.

What We're Looking For

• Extensive experience planning TV media campaigns, either in a broadcaster or agency setting.
• Strong understanding of promotional strategies across linear broadcast channels and their adaptation for business objectives.
• Proven media planning experience in international territories.
• Experience using audience measurement tools (e.g., TechEdge, BARB, or equivalent).
• Strong communication skills, with the ability to explain complex data in simple terms.
• Highly organised with strong attention to detail, able to manage multiple priorities in a deadline-driven environment.
• Proactive, self-motivated, and collaborative, with excellent stakeholder management skills.
• Proficiency in Excel and PowerPoint.
• Experience mentoring or developing junior team members.

Desirable Skills

• Experience planning and managing BVOD airtime.
• Background in omni-channel campaign planning (agency or broadcaster).
• Familiarity with addressable TV technologies (e.g., AdSmart or PromoSmart).

What\'s on Offer

• The opportunity to work on well-known, fast-moving brands.
• A collaborative, innovative and supportive working culture.
• Hybrid working arrangements and professional growth opportunities.

Data and Privacy Notice

By applying to this advert you are giving CPS Group (UK) Ltd authority to hold and process your data for this specific role and any other roles we may deem suitable to you over time. We will not pass your data to any third party without your verbal or written permission to do so. All incoming and outgoing calls are recorded for training and compliance purposes. CPS Group (UK) Ltd is acting as an Employment Agency in relation to this vacancy. Our new privacy policy can be found here (url removed)