Senior Marketing Performance Analyst

Datatech Analytics; Thatcham; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading analytics firm in the UK seeks a Senior Marketing Performance Analyst to join their dynamic team. The role, which offers a hybrid working model, involves optimizing marketing outcomes through performance analysis and collaboration with other teams. Candidates should have a strong background in data storytelling and marketing effectiveness analysis. A competitive salary up to £60,000 is offered, along with a discretionary bonus.

Qualifications

• Significant experience in performance analysis within a marketing context.
• Ability to derive insights from data to drive marketing strategies.
• Excellent collaboration skills with cross-functional teams.

Responsibilities

• Drive insightful performance analysis to optimize business marketing outcomes.
• Partner closely with other teams to embed predictive insights into marketing campaigns.
• Utilize rapid experimentation to enhance storytelling in marketing.

Skills

Performance analysis

Data storytelling

Marketing effectiveness analysis

Job description

Overview

Senior Marketing Performance Analyst – Hybrid working: 2-3 days in London offices, remainder at home. Salary: £50,000 - £60,000 negotiable DOE plus discretionary bonus. Job Reference: J13003. Our client is seeking a highly skilled and versatile Senior Marketing Performance Analyst to join their dynamic and data-driven centralised Analytics department. You'll be part of a progressive team embedding predictive insights and marketing effectiveness analysis into every stage of the marketing campaign lifecycle. You will be responsible for driving insightful performance analysis to optimise business marketing outcomes. This role is about more than reporting, it's about storytelling, rapid experimentation, and driving smarter marketing decisions. You'll partner closely with Marketing, CRM, Customer Intelligence, and Data teams to ensure every campaign is rooted in actionable insight, and every customer marketing journey is an opportunity for growth.