Senior Marketing Manager - Lifecycle & Retention (Hybrid)

lloyds banking group; Halifax; Hybrid; GBP 76,000 - 90,000; Full time

Job summary

A leading UK financial services company is seeking a Senior Marketing Manager to lead the development of innovative marketing strategies for Credit Cards and Personal Loans. The successful candidate will manage a team, design customer lifecycle management strategies, and work collaboratively across teams to drive growth in unsecured lending. Proven leadership and experience in multi-channel marketing are essential, along with strong stakeholder influence skills. This position offers a competitive salary and hybrid working options.

Benefits

Generous pension contribution of up to 15%

Annual performance-related bonus

Share schemes including free shares

Discounted shopping benefits

30 days holiday, plus bank holidays

Wellbeing initiatives and generous parental leave policies

Qualifications

• Proven ability to lead and develop marketing teams, set clear objectives, and deliver results.
• Demonstrated success in full-funnel marketing plans and multi-channel campaigns.
• Experience leading agile pods to deliver marketing initiatives using data and technology.
• Ability to manage large-scale marketing budgets and deliver strong ROI.
• Skilled at building relationships and influencing senior stakeholders.
• Track record of developing innovative campaigns that achieve commercial outcomes.

Responsibilities

• Lead the development of innovative marketing strategies for Credit Products.
• Design and implement Customer Lifecycle Management marketing plan.
• Manage key partner relationships and drive impactful marketing initiatives.
• Inspire and lead a team of marketers to achieve marketing goals.

Skills

Leadership & Team Management

Marketing Strategy & Execution

Agile Delivery & Innovation

Commercial Acumen

Stakeholder Influence

Market Insight & Creativity

Job description

A leading UK financial services company is seeking a Senior Marketing Manager to lead the development of innovative marketing strategies for Credit Cards and Personal Loans. The successful candidate will manage a team, design customer lifecycle management strategies, and work collaboratively across teams to drive growth in unsecured lending. Proven leadership and experience in multi-channel marketing are essential, along with strong stakeholder influence skills. This position offers a competitive salary and hybrid working options.