Senior Marketing Manager DTC Beauty Brand

VPss; Liverpool; On-site; GBP 100,000 - 125,000; Full time

Job summary

A growing beauty brand in Liverpool is seeking a Head of Marketing to lead digital-first marketing initiatives. The ideal candidate will possess significant experience in digital marketing within the beauty industry, with proven leadership skills. This role requires a strategic thinker who can develop Marketing plans and foster a strong community through CRM and content strategies. Join a dynamic team that is driving brand growth and innovation on a global scale.

Qualifications

• Experience as a digital-first senior Marketeer.
• Beauty industry experience is essential.
• Proven team leadership skills.

Responsibilities

• Develop a strategic Marketing Plan ensuring brand consistency.
• Build the brand's beauty community through CRM and user-generated content.
• Lead the in-house Marketing team to deliver excellence.

Skills

Digital marketing expertise

Team leadership

CRM experience

Content creation

Job description

Overview

Head of Marketing - DtC Beauty Brand

Salary: £Depending on experience

Location: North West UK - largely onsite

This is a rare opportunity to join an exciting beauty brand as they launch new products and continue to expand their business on a global basis. Joining this SME you will have the chance to develop your team to deliver engaging and effective digital-first marketing activations across professional, influencer and consumer platforms.

Responsibilities

• Drawing on insights to develop a strategic Marketing Plan, ensuring brand consistency across all touchpoints; digital, training materials, point of sale. Managing budgets, ensuring ROI.
• Accelerating FTC growth, building the brand\'s beauty community through expert CRM, loyalty programs and user generated content.
• Developing and inspiring the in-house Marketing team to deliver excellence. Collaborate effectively with other departments as part of the senior leadership team and with external partners; developing and maintaining strategic relationships.

Qualifications

• Experience as a digital-first senior Marketeer
• Beauty experience is essential
• Proven team leadership

We are looking for an experienced digital-first senior Marketeer to take the helm and drive the brand forward. This is a superb opportunity for an ambitious individual to make the role their own and be part of an exciting growth story. Get in touch to know more