Senior Marketing Manager

Lipton Media; London; On-site; GBP 32,000 - 37,000; Full time

Job summary

A global media publishing company in London is seeking a talented Senior Marketing Manager. The role involves delivering a comprehensive marketing strategy and managing various marketing initiatives. Candidates should have extensive B2B experience, particularly in the legal or professional services industries, and strong capabilities in marketing automation tools. The position offers a salary between £32,000 and £37,000 plus bonuses and excellent benefits.

Benefits

Bonus

Excellent Benefits

Qualifications

• Extensive experience in B2B legal and/or professional services industries.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects and prioritize effectively.

Responsibilities

• Assist in delivering marketing strategy across multiple streams.
• Plan awareness and lead generation campaigns for various programs.
• Collaborate with teams to align marketing with business objectives.

Skills

Automation experience

Analytical skills

B2B lead generation

Project management

Communication skills

Experience with design tools

Tools

Pardot

Adobe Creative Suite

Canva

Job description

Overview

Global media publishing and events business seeks a highly talented Senior Marketing Manager to join their rapidly growing team. This role will report directly to the Head of Marketing and will likely involve the management of junior marketing executives.

Responsibilities

• Assist in the delivery of a marketing strategy across four streams to drive revenue beyond £10m in benchmarking and accreditation, £2m in client marketing solutions, £2m in subscriptions, and £1m in events, with a key focus on email, social media (organic and paid), and internal display advertising.
• Enable the planning and successful delivery of awareness and lead generation campaigns for Awards and Rankings programs across 11 brands.
• Collaborate with the Head of Marketing, the wider marketing team, and other departments and stakeholders to ensure alignment with business objectives.

Qualifications

• Excellent automation experience, ideally with Pardot but flexible with other automation programmes.
• Outstanding analytical experience.
• Extensive experience in the B2B legal and/or professional services industries, required.
• Ideally experience managing awards and/or research/accreditation programs.
• Strong understanding of best practices in B2B lead generation across the full range of digital channels, required.
• Solid experience using marketing automation tools (e.g. Pardot, Sprinklr), required.
• Demonstrated success working with sales to align marketing to business objectives, required.
• Excellent ability to manage multiple projects and prioritize according to business needs, required.
• Excellent written and verbal communication skills, required.
• Experience using design tools like Canva and Adobe Creative Suite, preferred.
• Management experience – desirable.
• Proactive and results driven, with a strong focus on commercial success, required.
• Highly organized, able to work under pressure, multi-task and handle deadlines, required.

How to apply

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Apply details

Salary ranges vary by role: Marketing - £32,000 - £37,000 + Bonus + Excellent Benefits; Events - £50,000 - £60,000 + Bonus + Excellent Benefits; Content roles and other marketing positions are listed with respective salaries and benefits in the original postings.

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