Senior Marketing Executive

Blue Legal; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading accountancy firm is seeking a Senior Marketing Executive to join its London office. The successful candidate will drive marketing strategies, analyze campaign ROI, and collaborate closely with management to enhance communications. A strong background in legal or professional services and expertise in digital marketing is essential for this role.

Qualifications

• Experience in legal or professional services required.
• Knowledge of marketing tactics and digital marketing is essential.
• Ability to analyze ROI and manage campaigns.

Responsibilities

• Support the delivery and analysis of marketing campaigns.
• Develop and manage communications plans with key stakeholders.
• Maintain the firm's website and intranet content.

Skills

Marketing experience

Digital marketing

Analytical skills

Job description

Blue Legal has collaborated with one of the world’s leading accountancy firms, which is looking for a Senior Marketing Executive to join their London office. The role involves implementing and executing marketing strategies for one of the firm’s largest service lines. The ideal candidate will be an all-round marketer with creative ideas and an exceptional eye for detail. This is a fantastic opportunity for an experienced executive looking to advance their career.

The Responsibilities:

1. Support the delivery of marketing campaigns, analyze ROI, and follow up on business development activities using appropriate marketing channels.
2. Assist in developing the communications plan, working closely with the Marketing Manager and key stakeholders, reporting on success, and suggesting improvements.
3. Utilize all available tools, obtaining specialist support and advice when necessary.
4. Ensure content is updated for the firm’s intranet and website, including upcoming activities, tools, and credentials.
5. Make effective use of the firm’s CRM system, maintaining lists for marketing and business development activities and ensuring relevant follow-ups.
6. Manage a variety of internal and external events.

The Candidate:

1. Previous experience working within legal or professional services.
2. Understanding of marketing tactics to achieve business strategy and measure ROI.
3. Strong understanding of digital marketing activities, including email marketing and social media management.

Please note

Due to sector-specific requirements, only candidates with valid work experience in a law firm, accountancy firm, management consultancy, property/construction firm, financial services firm, or a high-profile relevant association or agency will be considered. Applications outside these areas will not be accepted.

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London

Blue Legal
70 Gracechurch St
London
EC3V 0HR
United Kingdom

0207 118 3003

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