Senior Marketing Executive

We Are Adam; Liverpool; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

A marketing recruitment firm is looking for a Senior Marketing Executive to lead and execute multi-channel campaigns. The ideal candidate has extensive B2C marketing experience and a successful track record in managing digital channels and measuring campaign effectiveness. This role offers a hybrid working model in Liverpool and is perfect for someone ready to take ownership of their marketing strategy.

Qualifications

• Extensive marketing experience in a B2C environment with successful campaigns.
• Hands-on experience across key digital channels.
• Ability to track campaign ROI and manage projects.

Responsibilities

• Drive brand awareness and lead generation through data-driven targeting.
• Develop and manage engaging online content.
• Align campaign activity with the marketing strategy.
• Create results-driven campaigns focusing on the full customer journey.
• Support key digital functions including SEO and CRO.
• Monitor and report performance against KPIs.
• Conduct market and customer research for strategy refinement.
• Assist in creating sales collateral and promotional materials.

Skills

B2C marketing experience

SEO

PPC

Email marketing

Social media

Campaign ROI tracking

Project management

Education

Degree in marketing or business-related field

Job description

Senior Marketing Executive

Location: Liverpool

Salary: Up to £40k DOE

Hybrid: 3 days per week in the office

Sector: Utilities

We"re seeking a confident professional to join our client’s team and take ownership of their marketing plan. Your focus will be to deliver and execute targeted marketing activity and campaigns across multiple channels. You"ll be responsible for bringing their marketing strategy to life through effective campaign execution, content delivery, and performance measurement.

Key Responsibilities

• Drive brand awareness and lead generation through data-driven targeting and execution.
• Develop and manage engaging online content to support customer education and conversion.
• Align all campaign activity with the business plan and marketing strategy in collaboration with the Leadership Team.
• Focus on the full customer journey by creating engaging, results-driven campaigns.
• Support key digital functions, including SEO, CRO, and referral mechanics.
• Monitor, track, and report performance against KPIs to ensure continuous improvement and ROI.
• Inform strategy and content refinement through market and customer research.
• Assist in the creation of sales collateral, PR, and promotional materials.

About you

• Extensive marketing experience in a B2C environment, with a proven track record of delivering successful, customer-focused, multi-channel campaigns.
• Demonstrable hands-on experience across key digital channels including SEO, PPC, email marketing, social media, and website content.
• Ability to track campaign ROI and manage marketing projects to ensure delivery on time and within budget.

Desirable Qualifications

• A degree (or equivalent experience) in a marketing or business-related field.
• Direct experience in B2C marketing is highly desirable.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.

Interested? Please apply now.

We look forward to hearing from you!